Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]
Using Negative Keywords In AdWords
Google AdWords has a useful keyword tool called Negative Keywords, which give you the ability to tell Google not to show your ads when someone searches for such terms. This comes in handy when you want to advertise a product or service that has a similar name to something else. For example – if you […]