The daily budget in Google AdWords is kind of confusing for some advertisers. If you set your budget to $50, you will notice some days it will spend $48 some days it will spend $59.32. Even though it is called the daily budget, the way Google actually calculates it is slightly different. They will take […]
Use Search Query Performance Report To Reduce Extra Spend
Although broad match keywords should be only be used sparingly, there are many instances where you will find the need to use them. In such cases it is a good idea to look at what terms Google matches your ads to and what terms are getting clicked on. Search Query Performance Report In the new […]
How To Track Your Phone Sales By Referring Source
Anyone who runs an ecommerce business will tell you that it extremely hard to track where their phone sales are coming from. Some online retailers have upwards of 35% of their sales coming in over the phone. How do you keep track os these sales from an advertising perspective? What campaigns/keywords are not performing well? […]
Is The Google AdWords Content Network Right For You?
Google’s Content Network is huge. In minutes you can get thousands of impressions and clicks. Does it work? Here is an easy way to measure your ROI. If you already have a campaign running for Brand A or Category A, change the targeting option under Settings to be Search only. This will only show your […]
Maximize Your ROI On Comparison Shopping Engines
Comparison Shopping Engines (CSE) are a great marketing channel to promote the products you are selling. Most CSEs work on a pay per click model with rates varying by category. Because the CSE gets paid per click they try to drive as much traffic as possible and for most part it is targeted traffic. However, […]