Tag: Search Engine Marketing

How To Save Money In AdWords With Broad Match Modifier

How To Save Money In AdWords With Broad Match Modifier

In the middle of July, Google announced the release of the new Google AdWords Keyword Match Type called Broad Match Modifier in the US. Here’s a quick “how-to” and why you’ll want to use it. Until now Google offered three match types: Broad Match Phrase Match Exact Match How & Why? For some advertisers, Broad Match […]

Affiliate Marketing & Use Of Brand Name Keywords

Affiliate Marketing & Use Of Brand Name Keywords

Some affiliate publishers only advertise your brand name to drive traffic to their/your site. This is generally traffic that you would get anyway, because if someone if searching for you, they’ll find you. In most cases, it’s best to create clear guidelines for the affiliates to follow that will excluded this. Think of it in […]

Get Extra Mileage By Tweaking Your Ad Copy

Get Extra Mileage By Tweaking Your Ad Copy

Ad Serving When creating a new campaign, it is always good to create several ads in each ad group. By default Google will serve your best performing ads more often than the others. With a brand new campaign that doesn’t have enough data, I’ve found this to be skewed towards the ads that performed well […]