Trust: SSL Extended Validation & Hacker Safe

Trust. It’s a big word. It can mean the difference of thousands of dollars in revenue. How do you convey a message of trust to your site visitors? How can you turn them into customers? We touched on this topic in the past: “Maximize Trust Level By Displaying Affiliated Third Party Logos“. Here is some more info that can make or break the bank.

McAfee Secure / Hacker  Safe

If you sign up with McAfee Secure (formerly HackerSafe/ScanAlert), they will give you a logo to display on your site that shows your compliance with their policies. The logo includes the date of the scan, which will always be ‘today’. This logo ensures customers that any personal information they enter into your site is essentially Hacker Safe.

Aside from displaying the logo, McAfee Secure will actually scan your servers on a daily basis and notify you of any errors or vulnerabilities. They will find things like a page giving a PHP error or SQL injection vulnerabilities. They then work with you to resolve these issues.

Another added benefit is the fact that McAfee has partnerships with many Comparison Shopping Engines to display the McAfee Secure logo next to listings from merchants in the program. This can help increase your Click-Thru-Rate on the CSEs.

More Info: www.mcafeesecure.com

SSL Extended Validation


SSL Extended Validation takes SSL to a whole new level. Instead of the standard lock icon in the address bar of the consumers browser, it will make the background of the bar green and show your company name. This will make consumers feel more comfortable with your site and increase the likelihood of purchasing from you.

Most SSL vendors offer this option, just keep in mind that it will cost you more. But then again, you get what you pay for.

More Info: www.verisign.com

Comments (1)

  1. Allen Kelly:

    Another great benefit of Extended Validation (EV) SSL from VeriSign is that you get the privelege of displaying the VeriSign Secured Seal on your Web site as well.

    The VeriSign Seal coupled with the EV SSL Green Bars are a great one-two punch to earn your visitor’s trust.

    It’s good to keep in mind that there is no “silver bullet” to combat consumer’s fears, but these trust indicators are HUGE pieces to the puzzle.

    Thanks for a great article!

    For more info on VeriSign SSL, you can read some of the case studies here – http://bit.ly/EnDBC

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