Many of the ads served on the web never appear on a screen. But thanks to new advancements, we can now measure which digital ads were actually viewable- on screen. And as advertisers shift to paying for viewable instead served impressions, it’s important to understand what factors affect ad viewability. One surprising finding: Above the […]
Shark Tank Success: 5 eCommerce Tips From Tipsy Elves
Tipsy Elves, founded in 2011 by college friends Evan Mendelsohn and Nick Morton, is a company that specializes in the sale and manufacturing of ugly Christmas sweaters and accessories. In 2013, Tipsy Elves appeared on ABC’s Shark Tank and accepted a $100,000 offer from Robert Herjavec, in return for 10%. Robert has stated that funding Tipsy Elves was one the best deals that […]