Categorizing your products properly on each comparison shopping engine is one of the most important parts of your product listings. Sometimes having a product in the wrong category can get you many wasteful clicks and will cost you an arm and a leg at the same time. On the other hand, having your product in […]
Get A Higher CTR With Merchant Logos On Comparison Shopping Engines
Sometimes it’s hard to stick out on shopping comparison engines. Every little tweak can help. Adding your logo to your listings will definitely raise your click through rate (CTR). This may be fairly obvious to some merchants, but many merchants don’t include their logo with their listings. Aside from laziness, there are other reasons not […]
How To Lower Costs On CSEs With An Inclusion Only Feed
When you have a large feed, there is usually a very long tail of products that send traffic to your site. Sometimes you can get one or two clicks on a thousand different products. You may not notice the cost of each click on it’s own, but it starts to add up. With a standard Kill […]