It looks like Google Shopping is trying to beef up their product listings now that a lot of merchants are pulling their feeds because it is no longer free. Until Google transitioned to a commercial model, they had the most comprehensive shopping database because almost every merchant would list their products. Obviously not all merchants can afford to pay Google and have since de-listed their product datafeeds.
This would be a great way for Google to have a more comprehensive database while they try to get more merchants to sign up directly.
Shopping.com sent out a nootice of the partnership today:
We are pleased to announce that Google Shopping recently joined the Shopping.com portfolio of leading publishers. Google recently moved to a commercial-model based on Product Listing Ads and has become a critical channel for retailers. Via our new partnership, you automatically get exposure on this high-performing channel without any extra effort.
This partnership delivers several advantages for you:
It’s easy – submit one data feed to Shopping.com and get exposure across a powerful network of high-caliber publishers, including Google Shopping. This allows you to tap into Shopping.com’s rich catalog to deliver highly optimized feeds to Google. You will also have a centralized point of contact who will optimize your performance to achieve optimal ROI.
Benefit from historical relevance
As an early participant in the Google Shopping pilot, merchant offers from Shopping.com gained valuable click history, a key element to boost quality score, which in addition to bid and relevancy, helps Google determine the right offer to serve. This improves the odds that your offer through Shopping.com will be displayed.
Leverage Value Based Pricing
Shopping.com’s sophisticated algorithm automatically adjusts CPCs daily with our Value Based Pricing model to meet ROI goals.
No action is required on your part to gain access to Google Shopping’s customer base. Please contact us if you have any questions regarding this partnership or would like to opt-out.
Shopping.com Merchant Services Team