Sometimes it’s hard to stick out on shopping comparison engines. Every little tweak can help. Adding your logo to your listings will definitely raise your click through rate (CTR). This may be fairly obvious to some merchants, but many merchants don’t include their logo with their listings. Aside from laziness, there are other reasons not […]
How To Lower Costs On CSEs With An Inclusion Only Feed
When you have a large feed, there is usually a very long tail of products that send traffic to your site. Sometimes you can get one or two clicks on a thousand different products. You may not notice the cost of each click on it’s own, but it starts to add up. With a standard Kill […]