Every online merchant knows how complicated it is to track phone sales… Google has announced a new Ad Extension called Call Metrics. This works by getting a new phone number for each campaign through Google Voice. AdWords will then report how many calls that ad received. How-To Go to the Ad Extensions tab on any campaign […]
Use Google AdWords Offline With Google Gears & Work Faster
I just found a new option in my Google account. The ability to activate Google Gears for AdWords. This stores all you account data on your local computer for faster load times. Look for an offline icon on the top right of your AdWords account. When you click on it you are prompted with the […]
Cheatsheet: How To Create AdWords Campaigns Easily
Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]
How To Restrict Your Ad Position In AdWords
There is a cool feature in AdWords that allows you to restrict your ad to specific positions. This comes in handy if you know that a certain position, say position #3, has had the best performance historically. Here is how to set up Ad Positioning: Step 1 In the Campaign Settings, under Position Preference you […]
New Google AdWords My Client Center (MCC) Interface
It seems that Google is trying to standardize the new interface across AdWords. Aside from cosmetic differences, it does not seem to have any new features except for a newBudget tab. See screen shots below: I just noticed this link today in my MCC account: Is the new AdWords My Client Center interface active in […]