I’m not sure if this is new or not (seems new to me) — Google is now displaying a Google Product Search OneBox on the top right of the Sponsored Search section. This is great for merchants as Google is really pushing Google Product Search in prime real estate. This is not to be confused […]
Maximize Your Productivity With Google AdWords Editor
If you are managing many campaigns with hundreds or thousands of keywords, then Google AdWords Editor is for you. AdWords Editor is great for many things. It’s main function is to allow you to add/edit multiple campaigns/ad groups/ads/keywords in one shot. It is especially useful for creating new campaigns because your work will not be […]
Use Google AdWords Opportunities To Broaden Your Campaign Reach
In the (relatively) new Google AdWords interface, there is a new tab called Opportunities, in here Google will periodically offer you campaign optimization tips. The best idea is to go and review these suggestions on a monthly basis as these tips are constantly changing based on consumer search behavior and patterns. Keyword Opportunities On the […]