Here’s a quick tip that comes in handy when you are marketing a brand of products that has a similar name to other products or services on the web. If you want to advertise Apple, Inc. products but are having a hard time coming up with a comprehensive list of keywords, this may work for […]
Use Search Query Performance Report To Reduce Extra Spend
Although broad match keywords should be only be used sparingly, there are many instances where you will find the need to use them. In such cases it is a good idea to look at what terms Google matches your ads to and what terms are getting clicked on. Search Query Performance Report In the new […]