Mary Weinstein is an Account Manmager at CPC Strategy specializing in Comparison Shopping Engine, and PLA management with an emphasis on individualized merchant attention. Amazon and Google Shopping are major heavy hitters in the comparison shopping and ecommerce arena. This year, Google Shopping’s switch to paid cost per click listings on Google Shopping through Product Listing […]
Shopping.com Will Now Syndicate Listings To Google Shopping
It looks like Google Shopping is trying to beef up their product listings now that a lot of merchants are pulling their feeds because it is no longer free. Until Google transitioned to a commercial model, they had the most comprehensive shopping database because almost every merchant would list their products. Obviously not all merchants […]
7 Free Advertising Channels For eCommerce Retailers
Please Note: This article was originally published in 2011, the digital marketing landscape has changed drastically since then. If you need help with advertising your eCommerce website, please reach out to us. How do you get more traffic to your eCommerce store? Advertising can be costly… Here is a list of 7 free comparison shopping […]
Top Comparison Shopping Engines Revisited
Back in July 2009, we looked at the top Comparison Shopping Engines by traffic. Here is an updated chart: Google Shopping – Free Program NexTag – CPC Program TheFind – Free Program Shopzilla – CPC Program Shopping – CPC Program PriceGrabber – CPC Program Bing Shopping – Free Program Some notable changes in the Comparison […]