Google released a new report where you can see you paid and organic search data directly within AdWords. This report will give you a high level overview of Clicks, Queries and your CTR.
Today, we’re announcing the addition of the paid & organic report in AdWords, a new report to help you analyze and optimize your search footprint on Google. Previously, most search reports showed paid and organic performance separately, without any insights on user behavior when they overlap. The new paid & organic report is the first to let you see and compare your performance for a query when you have either an ad, an organic listing, or both appearing on the search results page.
Here are some ways you can use the paid & organic report to measure and optimize your search performance:
- Discover additional keywords. Use the report to discover potential keywords to add to your AdWords accounts by looking for queries where you only appear in organic search with no associated ads.
- Optimize presence on high value queries. Use the report to improve your presence in paid results and monitor your high value queries for organic results.
- Measure changes holistically. As you test website improvements or AdWords changes to bids, budgets, or keywords, you can more easily report the impact across paid, organic, and combined traffic.
