Whether Facebook is your primary method to generate leads and sell online or just one component of your digital marketing + e-commerce strategy, there are a few Facebook Ads strategies your business ought to be using in 2021 to help drive sales:
1. Facebook Catalogs 
Facebook catalogs make it easy to organize and display all the offers you want to promote on the world’s biggest social media platform.
A catalog will contain all the product information about your various offers and make it easy for customers to buy again and again. You can even feature comprehensive product listings, including a lengthy product description, all the product features, and multiple product images, so that customers can get all the information they need to feel comfortable buying.
Using the different types of ads on Facebook (collection ads, carousel ads, dynamic product ads, etc.) you can continually drive customers back to your catalog and ideally increase conversions, as they will be able to browse and buy without having to leave Facebook.
With catalogs you not only can easily list all your offers, but you can also make simple updates based on inventory. You can even create permissions for multiple members on your team to make sure all the updates happen efficiently.
2. Facebook Messenger Chatbots 
The number of Facebook Messenger users in the U.S. is expected to reach over 138 million by 2022. While Facebook Messenger makes it easy to start building relationships, you need some way to manage large volume outreach. Enter chatbots.
As part of your Facebook ads strategy, you can use the “Send Message” or “Contact Us” CTA options to direct users into chatbot conversations that can ask questions, segment leads, drive engagement, and make recommendations.
Make sure to use chat software that seamlessly integrates into Facebook Messenger so that you can easily manage and scale your automation efforts. Best practices include creating prompts that engage customers with questions and responses based on their answers, this way each customer will go on a journey with your brand based on their needs and interests.
3. The “Facebook Ads to Landing Page” Funnel Strategy 
Many businesses assume they should direct any leads from Facebook to their full company website, so that potential customers can see everything the business has to offer – the online equivalent of directing someone into your big, bustling store. However, it can often be more engaging (and revenue increasing!) to direct potential customers to one very specific offer – and for this you want to use landing pages.
A landing page creates a highly targeted customer engagement experience. Whether you’re giving away a free e-book, sharing a how-to video, or offering a low-price introductory item, you can use landing pages to connect leads with just what they need to be eager to get on your mailing list or become a customer. Then, you can continue to build the relationship and drip out more offers as you gain their trust and loyalty.
Best of all, landing pages can quickly be tested and analyzed so you can figure out which aspects of your branding and messaging work best before you invest significant sums in a major advertising campaign.
Are you ready to improve your online sales with the best Facebook marketing strategies for 2021? Here at JXT Group, we help our clients by developing and executing competitive digital marketing strategies that will incorporate cutting-edge social media marketing best practices, so you can make the most of your online marketing budget
You can give our team a call at 718-690-7302 or submit our online contact request form to learn more – we’re looking forward to discovering how we can support your business!
