In 2021, 2.8 billion people across the world are now monthly active users of Facebook. As Facebook reigns supreme as the global leader for social media marketing, your customers are undoubtedly to be found on the platform…. but how can you make sure your advertising will reach them?

In order to be competitive, here are three fundamental strategies your business should definitely pursue:

Choose the right ads to suit your goals

There are basically three kinds of Facebook ads: side ads, news feed ads, and marketplace ads. From the perspective of the typical social media user, there’s no reason to notice differences among these three. But for a business owner like you, knowing the characteristics and reach of each type of ad can really make a difference to your bottom line.

If you want your products or services to be advertised in such a way that they will always be visible to users no matter how long they have been scrolling up and down, then the side ad will be your ideal choice. These ads don’t disappear as people quickly scroll through their feed, but they are typically more expensive for precisely this reason.

Most people when they think of Facebook ads are probably thinking of news feed ads. These are the ads that show up for people as they scroll through the post made by their friends and people in their network. If you want your ad to show up as people scroll through their Facebook feed, then the news feed ad should be your pick.

Marketplace ads, on the other hand, require users to be active on the platform beyond just their personal feed. Facebook Marketplace was developed to compete with sites like Craigslist and will allow your business to create posts that are easily searchable by people who are interested to buy. The caveat is that these individuals need to already be familiar with and connected to Facebook Marketplace

Many businesses use some combination of the three different types of ads based on their marketing goals and audiences. If you’re curious how to maximize a campaign for your particular business, an experienced social media marketing agency like JXT Group can help you figure out which mix would be most strategic for your budget and goals.

Allocate the appropriate budget for your ads

Successful businesses thrive on smart financial management, and if you don’t set your budget appropriately for your Facebook ad campaigns, you won’t be getting optimized results.

Depending on your budget, your ad could conceivably reach thousands of people across hundreds of subsets. However, most advertisers choose to invest first in testing their ads with smaller audiences and only scale when they know the ad is generating desired results. Once you know your ad is a winner, it might make sense to spend a significant portion of your overall advertising budget on Facebook.

Making sure your ads are reaching the right audience

One of Facebook’s greatest advantages is its extensive collection of data points gathered throughout the years. Over the past 15 years, Facebook has literally captured trillions of data points. This database of information allows both Facebook and you the advertiser to target the right audience based on browsing patterns and social media activity.

Before social media, advertisers had to spend countless dollars on ads that would be viewed by people who would never be interested in the product or service. Billboards, television ads, and mass mailers are often seen and just quickly dismissed by people who would never be qualified prospects. Social media marketing on a platform as extensive as Facebook makes it possible to target audiences based not only on key demographics but also previous clicks.

To make sure your ads will be engaging for your ideal customers, you want to make sure to include eye-grabbing rich media, such as captivating photographs, pattern-interrupt videos, and bright contrasting colors in addition to your problem-solving copy.

Are you ready to boost your business sales with an optimized Facebook Ads campaign that utilizes the most cutting-edge social media marketing practices? If so, our team here at JXT Group will be happy to help! You can get in touch via our online form – or just give us a call at: 718-690-730