Social Media Marketing

Why Use Live Stories on Instagram and Facebook?

Why Use Live Stories on Instagram and Facebook?

Going LIVE In today’s business market, having a social media presence is huge! Creating great content and posting often is just half the battle, but not enough. People will follow your brand for many reasons, but the biggest reasons are to connect with a brand and see what the brand is all about! That being said it […]

3 Keys to Growing Your Social Media

3 Keys to Growing Your Social Media

It’s easy to get lost in the whirlwind of social media content. Here’s how to help your content stand out. #1 – Choosing Your Social Media Platform Knowing which social media platform to use for your company is huge and can make or break your social media campaign. Pinpoint who your target audience is and […]

The Top 7 Most Underestimated AdWords Tools

The Top 7 Most Underestimated AdWords Tools

Google AdWords is an essential tool for any marketer. It can help capture critical keywords to put a company on the top pages of search results, and it can help increase conversion rates by driving an already-interested audience to its website. Using AdWords is a bit of an art. There are many tools, both supported […]

5 Tips to Boost Your Sales Using Google Shopping in 2018

5 Tips to Boost Your Sales Using Google Shopping in 2018

In 2018, Google Shopping ads (a.k.a. Product Listing Ads, or PLAs) have become by far the dominant online ad format for retail advertisers. A recent study for the first quarter for 2018 shows that nearly 80% of all retail search ad spend is going to Google Shopping campaigns[1].  Further, Google Shopping ads are driving over […]

Email Marketing Trends for 2018…and Beyond

Email Marketing Trends for 2018…and Beyond

Email marketing has long been a mainstay of the digital marketing landscape – but new developments are changing what we can expect to see fill up our inboxes.  Multi-channel, multi-touch, multi-path customer journeys are transforming the traditional marketing funnel, and email marketing is finding new roles to play in the overall customer experience and lifecycle.  […]

SEM Trends in 2018: What’s Coming?

SEM Trends in 2018: What’s Coming?

Digital technology has changed everything, as we all know, especially in marketing. After such drastic change over the past two decades, you could be forgiven for thinking that now is the time to settle into the new normal, applying the tools and strategies we’ve become accustomed to in the aftermath of the digital revolution. However, […]

SEM Trends: The 2017 Holiday Season

SEM Trends: The 2017 Holiday Season

The holiday season is the most wonderful time of the year for brands to make an all-out push toward bolstering their bottom lines. Shoppers flock to stores and e-commerce sites in droves to find the perfect gifts and supplies for whichever holidays they’re celebrating, so it’s no wonder that the final quarter of the year […]

Lead Generation Tactics Using AdWords

Lead Generation Tactics Using AdWords

With SEO proving critical to determine the survival of online businesses, having the right tools on your side can determine the success or failure of a campaign. As much as you want to have your site emerge at the top of a search result, you’ll want the follow-through of a transaction from regular customers and […]