E-commerce business is booming. The surge in online shopping sparked by the COVID-19 pandemic is still going strong, with recent statistics indicating that e-commerce sales made up nearly 20% of all global retail sales in 2021 with projections indicating that the percentage is expected to reach 25% by 2025.

As the number of online retailers has increased significantly these past few years, so has the need to stand out from among all the competition. Effective digital marketing strategies are crucial to making sure your business will be the one with the competitive advantage in the online ecosystem.

While there are many online marketing subtleties that can affect your overall sales performance, it is critical that you first master the fundamentals. Here are 4 core marketing strategies to make sure your e-commerce business is set up for success online:

1. Create a Customer Loyalty Program

A recent survey reveals that one of the top priorities of e-commerce executives in 2022 is to launch or expand a customer loyalty program.

Businesses have long employed tactics such as coupons and points to encourage previous customers to return and buy again. In addition, the latest loyalty programs also focus on establishing and nurturing emotional loyalty. Customers want to feel aligned with the values and mission of companies and will serve as advocates and repeat buyers when an emotional connection is present. 

2. Personalize Your Marketing Campaigns

One of the significant impacts of the COVID-19 pandemic and lockdowns has been increased reports of feelings of social isolation and loneliness. This is why now more than ever, businesses that can create an authentic emotional connection with their audiences online are poised to succeed. 

One of the best ways to generate this kind of connection is through personalization. Luckily, advances in technology have made personalized messaging easier than ever.

For example, SMS marketing (i.e., marketing through text messages) is becoming increasingly popular. In fact, research indicates that in 2022, 70% of consumers are now subscribed to SMS marketing, reflecting significant year-over-year growth in opt-in rates. You can personalize your SMS marketing by taking advantage of dynamic fields, utilizing filters to segment your audiences, and speaking to your audience as though you’re responding to a fried.

Email marketing campaigns are another potent way to connect with your audience in a personalized way. Beyond leveraging automation to address your subscriber by name, you can use email tools to send emails based on activity, recognize anniversaries, and even display different content based on disclosed preferences.

With a reported 4200% average ROI (i.e., $42 made for every $1 spent) in 2022, email marketing is worth mastering for your e-commerce business.

3. Leverage SEO and Paid Advertising

A website that is optimized for SEO remains critical for building brand awareness and brand trust in 2022. The phrase “content is king” still matters as savvy consumers expect an active web presence, and algorithms continue to prioritize sites that provide fresh, relevant content that is of high quality.

While organic marketing can be a useful component in your overall digital marketing plans, in this era of increasing competition, you also probably want to make use of targeted paid advertising strategies too, especially if you want to grow and profit quickly. In fact, recent statistics suggest that Search ad spend is expected to exceed $190 billion by 2024, so for many e-commerce brands, paid ads are no longer “optional” if you want to keep apace of your competition.

4. Partner with a True Expert in Digital Marketing

Many small business owners and e-commerce brands believe they can save money by taking a hands-on approach to their online marketing. While this may be true from a short-term perspective, if you want to scale your business and increase your profits overall, it often pays to partner with a true expert in digital marketing.

A digital marketing professional brings complex technical expertise as well as the analytical skills and social understanding to ensure your marketing campaigns will make the best use of your limited advertising budget to generate leads and produce online sales. It will ultimately save you time and maximize your resources so you can focus on your zone of genius and serving your customers.

Are you curious how partnering with a leader in digital marketing could improve your business success? Here at JXT Group, we’re recognized as a Google Premier Partner for our accomplishments and status among the top 3% of Partners in getting our clients results.

To learn more, you can call us today at 718-690-7302. Or, submit our website inquiry form and get the conversation started!