2020 saw a rapid acceleration in e-commerce thanks to the COVID pandemic with a corresponding rise in social media marketing – a trend that is expected to continue in 2021.

For example, ad spend on Facebooks grew by nearly 30% last year, and the trend is still continuing in 2021. Even though many businesses have had to deal with diminishing budgets, a greater percentage of available budgets are now going toward social media marketing.

If your business has yet to invest in your brand presence on social media, here are four reasons why you should be using social media as one of the most important tools for growing your business in 2021:

1. Boost Qualified Leads and Traffic to Your Website

If your brand is online, generally you want to be driving traffic to your website. However, not all traffic is created equal. Ideally, you want the people coming to your website to be qualified leads. Social media can help make that happen.

With an active social media account, you can target and then engage with the people who are most likely to be receptive to your offers These are the people who are most likely to spend significant time on your website and ultimately purchase from you.

If you’re serious about increasing your sales volume by attracting more potential customers across different social platforms, you might want to try lead generation software to help you create consistent, high-quality online marketing campaigns. Or, you might want to work with a digital marketing expert to optimize your efforts.

2. Improve Brand Awareness and Brand Credibility

One of the most important benefits you can get from being active on social media is greater brand awareness. On social media, you can connect with your current customers in a way that they can share with their friends who may not yet have heard of your business.

Also, social media makes it possible to create highly targeted ads. You get to take advantage of the user data collected by the major platforms so that your ads are shown only to those people who are most likely to engage based on their age, gender, location, interests, and/or previous behavior on the platform.

Also, social media can be a useful tool for building your brand credibility, especially when you collaborate with social media influencers that become true brand partners. When influencers establish long-term trusted relationships with their audiences and then you in turn become a trusted partner with the influencer, it creates a win-win scenario that boosts your brand reputation in the eyes of more people.

3. Generate Customer Data and Insights

As a business, the better you understand your target audience, the better you can serve them with your products and/or services. Social media can help you access more insights and data about your customers.

For example, when you run ad campaigns on social media, you get feedback on how users are engaging with your content. Many businesses try A/B testing different campaigns early on in order to figure out which perform best. This makes it possible to double down on what works and make the most of an advertising budget.

Various social media management tools can help you plan your social posts, generate data, identify what’s working, and optimize your social campaigns.

4. Keep Your Ideal Audience Engaged

If you want to turn a prospect into a customer or a previous customer into a repeat buyer, then you want to make sure your business keeps them engaged with your brand.

An active social media presence is one of the best ways to reach people where they’re at in 2021. There are a wide range of social media posts you can create that encourage engagement. For example, you might want to ask a crowdsourcing question, create a meme, promote a contest, or go live via video to communicate and build relationships with your audience in real-time.

Will 2021 be the year your business finally creates an active presence on social media? If you’re looking for expert insight and extra support for your social media marketing campaigns, our team here at JXT Group. Whether your ideals audience is on Facebook, Twitter, Instagram, Snapchat, or even TikTok, we can help you develop and execute an effective campaign aligned with your business goals and current resources.

Just give us a call at 718-690-7302 or fill out our online contact form to find out more.