Thanksgiving will be here soon, so now is the perfect time to plan your social media content calendar to be sure to include seasonal posts. This is a great way to engage with your customers when everyone is thinking about the holiday season
Below are 5 kinds of posts you can use on social media to promote your business in time for Thanksgiving:
1. Special Seasonal Deals
Do you have any special promotions going on for Fall? Even if your business doesn’t partake in the seasonal pumpkin spice craze, there are all sorts of ways you can tie your sales to an Autumn theme.
For example, falling leaves might inspire falling prices. Or, an image of animals stocking up for winter might remind your customers to stock up on your products – especially if you offer a special discount.
Fall might be a foodie’s favorite month, but even non-culinary businesses can take inspiration from warm seasonal spices to spice up sales. Modify the color palette of your images to incorporate deep red, orange, and golden tones that evoke an autumnal feeling. When you’re writing copy to accompany your social posts, now is a great time to share stories inspired by classic family gatherings.
2. Featured Tips, Products, or Services that are Harvest-Themed 
Thanksgiving is the celebration of the harvest, so use your social media to promote products or services that relate to the harvest-time, like a cornucopia of goods wrapped up and delivered in a horn of plenty.
If you don’t have any products or services that specifically relate to this time of year, you might share tips for how your products or services can be especially useful as we transition to the cold weather season. For example, if you sell home goods or interior design, you might want to create posts about the Late Fall style. Or a cleaning services business could share tips about what to do now to keep neat and tidy throughout a messy Winter.
3. Anticipation for Black Friday
Though Thanksgiving Thursday is the big holiday for families to celebrate, most businesses eagerly anticipate the joys of Black Friday.
Your business might even want to start your Black Friday deals ahead of the big day in order to score some early sales. If you have something special planned for November 26, 2021, you can start to use your posts now to build anticipation for a big reveal that day.
You might offer teasers about exclusive new products that will be available on Black Friday. Or, encourage customers to sign up to your email list before the big day in order to get a special coupon. You can even use your social posts for a running countdown until the 26th.
4. Festive Quotes
Inspirational quotes are a classic way to inspire engagement on social media. Here are some favorite quotes that are Thanksgiving themed:
- “What if today we were just grateful for everything?” – Charlie Brown
- “Small cheer and great welcome makes a merry feast.” – William Shakespeare
- “Be present in all things, and thankful for all things.” – Maya Angelou
- “Gratitude, help us to see what is there instead of what isn’t” – Annette Bridges
5. Expressions of Gratitude for Your Customers
While you’re expressing gratitude on Thanksgiving, don’t forget to show appreciation for your customers.
Now is the perfect time to let your loyal customers how much they mean to you by giving them something special, perhaps an extra discount or a small gift. Your business wouldn’t be possible without their support, and Thanksgiving is a wonderful opportunity to acknowledge your customers. Tis the season.
Looking for more ideas to optimize your social media marketing to help your business in this final quarter of 2021? If so, our team of digital marketing experts here at JXT Group can help you design and manage an effective digital marketing strategy. Find out more by calling us at 718-690-7302 or filling out our website contact form.
