Whether you’re just getting started in business or need a fresh re-start, sometimes it’s useful to incorporate some up-to-date quick tips so you can get some momentum for your social media marketing.
Did you know statistics show that currently in 2021 there are 3.78 billion (yes, billion with a “B”) social media users around the globe and that users will spend on average nearly 2.5 hours every day on social media.
Whatever you sell, you audience undoubtedly is on social media. In order to connect and engage them, here are 5 quick tips you ought to incorporate into your social media strategy starting today:
1. Remember social media is a forum not a billboard.
Many businesses make the mistake of assuming a social media platform is just a site to place an advertisement. You put it up, catch peoples’ eyes, then let the revenue roll in.
This is a mistake.
Social media isn’t ad space. It is a platform for businesses to interact directly with their customers. It’s not a megaphone to scream your message to people, so make sure your marketing activity is set up to truly interact with the community. For example, if you get a negative comment, address it and apologize if need be. When you get positive comments, thank your customers for their support.
2. Consistency is the key to success
A lot of newbies on social media tend to be a bit scattered about their posts. They seem to wait for inspiration (or desperation!) to strike, and they never post on a set schedule. Instead, you should aim to be more consistent.
Today, you can plan out your posts and try sticking to a theme. For example, create a fun series of related images that people will enjoy and make sure to post them at the same day/time every week. This way, people will know when to check your page. Do not just post randomly.
3. Edit your photos
Photo editing isn’t just for making memes. Even for seemingly “everyday” photos – such as images from that team-building event within your company – it is paramount that you know how to make your photos look good on social media.
Often, just a few adjustments to any image will improve its appearance and give your business a more polished look. Best of all, you can access photo editing tools right on your smartphone!
In addition, try to make sure your original photo needs as little editing as possible. Knowing just some of the basic fundamentals for how to set-up a shot can make it quick and easy to get a quality final image these days.
4. Call to Action!
Your social media activity shouldn’t remind your customers of those annoying salespeople at the mall who constantly badger for sales – however, you still want to make sure each of your posts is purposeful and part of a customer engagement strategy that ultimately leads to sales and brand loyalty.
One helpful technique is start or conclude every post with some kind of call to action. And try to keep it short and concise!
Another technique is to raise simple questions related to your product. Not only can this significantly improve your customer engagement, it can also provide you with valuable feedback for your offer or your next marketing strategy. For example, a restaurant might ask about people’s favorite cheese in order to plan their next menu items.
5. Engage with Comments and Direct Messages
Comments and direct messages (DMs) are your customers’ direct line of contact to your business. Most businesses are rightly concerned with the voice of the customer (VoC), and social media interactions can provide you with actual instances of exactly what your customers say and how they feel in their own words.
Regarding comments, if you notice certain similar comments appearing again and again, it’s a good idea to make a general post to address it. DMs, however, often deserve a more customized response as they are much more direct than comments. If a customer takes the time to reach out to your business directly and never gets a response from you, there is a strong likelihood they may no longer engage with your business due to feeling ignored, which, truth be told, is exactly what happened.
Always make sure your customers feel that their voices are being heard when they interact with you on a social media platform, because engagement is one of the biggest advantages of using social media.
These quick tips are a good start, but if you’re serious about leveraging the power of social media for your business, you’ll want an accomplished team of social media marketing experts to make sure you’re optimizing the precious time and money your business spends on your social media presence.
Curious to find out more? Schedule a chat with our team here at JXT Group by calling 718-690-7302 or filling out our contact form.
