You’re probably familiar with the impressive recent statistics surrounding TikTok, how the app has been the fastest global social platform to reach 1 billion monthly active users and has attained status as the most downloaded app of 2021 and 2020.
But if your small business isn’t a local dance studio, it might not be obvious how you can create content to leverage the popularity of the platform in order to engage your ideal customers and boost your profits.
If you’re stuck wondering what to post in order to effectively promote your small business on TikTok, here are 7 proven tips to get your creative juices flowing:
1. Join the #SmallBusiness Community on TikTok
One of the best ways to get a consistent stream of new inspiration for what to post as a small business on TikTok is to get involved with the app’s #smallbusiness community. You’ll discover trends and popular hashtags and maybe even connect with other like-minded businesses so you can share and boost each other’s content.
2. Show Your Product or Service in Action
What you sell makes a difference in people’s lives, right? If so, don’t bother trying to explain it in words, show it in your videos. Is your product weather-resistant? Then show it out in the rain. Can it be used by people of all ages? Then include a multi-generational family of happy customers? Do customers often ask how your service works? Then showcase clips of the different steps involved.
3. Unbox or Pack Up an Order
Unboxing videos are all the rage online as they give viewers the vicarious experience of what it’s like to receive a package – it’s like an endless stream of birthday gifts to unwrap. An alternate way to show exactly what goes into a package from your business is to shoot a video of your employees packing up an order. If you feature special seasonal packaging or include a limited offer freebie gift, you might easily entice someone to purchase right away.
4. Ride a Trend 
If you want your videos to reach a new audience, it can pay to research what’s trending on TikTok and create videos to fit the trend. For example, different audio tracks or sounds might be trending, and if you include the trend in your video, then all the people searching that trend can find your contribution. You might want to pay special attention to your best competitors to see what memes or trends they might be featuring.
5. Feature Your Employees
TikTok content is driven by personalities – so let the personalities that make up your workforce shine on camera. The good news is your employees don’t even necessarily need star power or charisma to create a compelling video for TikTok. Customers like to feel a human connection with a brand, so just as they might show up at a local bar every Tuesday to catch up with their favorite bartender, let them connect with your staff via video. Get started by having each employee post a “get to know me” video.
6. Give a Glimpse of What Goes on Behind the Scenes
One of the most popular types of videos that brands both big and small find success with on TikTok is a BTS (behind-the-scenes) preview. Turns out, customers are genuinely curious about the inner workings of their favorite brands – what you might consider a “boring” everyday task can be a fascinating revelation to your fans. A peek into your stockroom or your offices or the setting of your next product launch not only demonstrates transparency and authenticity – it could be a way to let your loyal customers know in advance about your next big planned move.
7. Encourage TikTok Posts from Customers 
Luckily, you don’t even need to create all the content you’ll feature for your brand on TikTok. In fact, some of the best videos to promote a business on the platform are the videos created by customers showing off what they’ve purchased. As a small business, you can encourage these types of posts by offering a discount or promotion to videos that meet your approval. You can even use TikTok’s duet feature to include one of your customer’s videos with one of your own.
Curious how your small business can leverage TikTok to increase sales? To find out how your business can maximize your social media marketing efforts across TikTok in addition to other platforms, get in touch with our expert team here at JXT Group. Give us a call today at 718-690-730 or submit our online inquiry form.
