Artificial Intelligence (AI) continues to reshape the world of digital marketing, and Google is at the forefront of this transformative technology. If your business utilizes Google Ads, you’ll soon (if not already!) be able to wield some of this powerful tech in your marketing. 

At this year’s Google Marketing Live event, exciting advancements in AI-powered Google Ads were unveiled, promising to radically transform online advertising. Here are several key insights from the event that explore the ways AI is enhancing Google Ads. This promises to revolutionize your marketing toolkit and empower your decision-making, problem-solving, and creativity as a digital advertiser.

Simplifying Campaign Creation with a Conversational Experience

Starting a new campaign can sometimes be overwhelming. That’s why Google is introducing a new natural-language conversational experience within Google Ads. By putting together your expertise with Google AI, you can get a massive head start in your campaign creation process and simplify your development of Search ads. 

Just indicate your preferred landing page from your website, and Google AI will summarize it then generate relevant headlines, descriptions, keywords, images, and other assets for your campaign. And don’t worry – if you don’t like what it comes up with, you have the flexibility to review and easily edit these suggestions. 

It’s like having a chat with Google AI, just as you would with a professional colleague, to enhance your campaign performance.

Supercharging Search Ads with Generative AI

Last year, Google introduced automatically created assets (ACA) for Search ads, which utilizes content from your current ads and website/landing pages to create headlines and descriptions. Now, Google will be taking ACA to the next level by leveraging generative AI. This advancement enables your Search ads to adapt and align more closely with user queries. 

For instance, if a user searches for “cute shoes with arch support,” AI can generate a headline like “Best Shoes for Women that Support Your Arches – And Look Cute Too!” by analyzing your landing page and existing ads. This helps improve the relevance of your ads in alignment with your brand and your products.

Enhancing Performance Max with Generative AI

Performance Max can help you easily create potent AI-powered campaigns that drive business growth. According to Google’s own statistics, businesses using Performance Max have reported achieving over 18% more conversions, on average, at a similar cost per action. 

Now that Google is introducing generative AI to Performance Max, it will be even easier for you to create custom assets and scale your campaigns. Just provide your website, and Google AI will learn about your brand, populate your campaign with text and relevant assets, and even suggest new images specifically generated for you. This feature will be available through the new conversational experience in Google Ads as well.

Delivering New Ad Experiences with Generative AI

At Google I/O, the company unveiled new generative AI capabilities for Search, which will make Search both smarter and sand easier to use. Your business can take advantage of these enhancements for your advertising too. 

As part of the Search Generative Experience (SGE) in Search Labs, Google is experimenting with new formats that use generative AI to create relevant, high-quality ads customized for each step of the search journey that combines Search with Shopping ads. For example, if someone searches for “activities to do in Colorado” and narrows down their query to “activities for kids” and “skiing,” they may see a fully customized ad promoting skiing lessons for kids from a local ski resort. 

Rest assured, these ads will continue to feature clear and transparent labels to differentiate them from organic search results.

Creating a Privacy-First, AI-Powered Future

Google understands the importance of user trust and privacy in the ad-supported internet, especially as significant technological shifts occur. So, when third-party cookies get phased out of Chrome, Google will be sure to test new signals from the Privacy Sandbox which will make sure you can reach target customers and analyze your results while still maintaining user privacy. 

Google’s AI-powered ads products are designed with privacy in mind and guided by well-defined AI Principles, ensuring that your business can thrive while still responsibly protecting user privacy.

To learn more about these and additional updates from Google Marketing Live, you can view the keynote and digital post-show. You can also explore Google Ads AI Essentials, which provides more detailed information and valuable insights to help you set up your digital marketing campaigns for success. In addition, you can join the conversation at #GML2023 and/or find additional information about these announcements in the Google Ads Help Center.

As AI continues to evolve, it will undoubtedly play a central role in empowering businesses like yours to achieve your marketing goals while delivering enhanced user experiences. However, if mastering the intricacies of the latest tech is not something you can handle in-house, let JXT Group serve as your trusted expert consultant. We have status as a Google Premier Partner demonstrating our expertise in marketing with Google Ads.

To learn more, just reach out via phone at 718-690-7302 or online via our web inquiry form.