Among the various keyword matching options available in Google Ads, broad match is one of the most versatile and widely used options.  Even Performance Max campaigns, Google’s most cutting-edge smart shopping feature, will default to broad match keywords in Search. So it’s probably not surprising that updates regarding broad match brand controls were one of […]

Artificial Intelligence (AI) continues to reshape the world of digital marketing, and Google is at the forefront of this transformative technology. If your business utilizes Google Ads, you’ll soon (if not already!) be able to wield some of this powerful tech in your marketing.  At this year’s Google Marketing Live event, exciting advancements in AI-powered […]

In the digital age, businesses rely heavily on online advertising to reach their target audience and drive growth. As an essential player in the advertising industry, Google recognizes the importance of providing a safe and reliable advertising platform.  To maintain business trust and promote a secure online environment, Google recently released its 2022 Ads Safety […]

Did you know Google has multiple features and tools in place to make sure customers can shop safely in their eco-system? If your business utilizes Google Ads to reach new and existing customers, you can feel good knowing that your customers have online protection measures in place when making purchases. (You might even want to […]

During the chaos of the COVID-19 pandemic, Google created the Insights page for Google Ads to help businesses keep abreast of rapidly changing trends in customer preferences and activities. Now in 2023, businesses continue to face unprecedented challenges (such as the unstable economy and the ever-evolving digital landscape) – so the Insights page continues to […]

Does your business have an app to promote? If not yet, the answer may soon be “yes”. Current statistics indicate that in 2022, 48% of small businesses have mobile apps to connect with their customers (that’s in addition to major brands, most of whom made the investment years ago). What’s more, 27% of those businesses […]

Google Launches New Content Suitability Center in Google Ads: How to Leverage It for Your Business In 2023, content creation will be more abundant and diverse than ever before. Recent statistics show that last year, creators produced 2.5 quintillion bytes of data per day, and the range of content produced just grows every year. However, […]

The holiday season might famously be “the most wonderful time of the year.” It’s also often the busiest for many retailers. In order to help companies and advertisers make the most of the season, Google has compiled a Holiday Best Practices Guide so that your holiday marketing will shine as bright as a beautifully lit […]

Find our full series on Google Ads Performance Max here: Setup Reporting Optimization Performance Max is one of the biggest shifts we’ve seen from Google. How do we make it work this holiday shopping season? Prepare everything in advance 📆 Black Friday is in 30 days! If you’re just starting now, you’re already behind. Here are some […]