It’s been over a decade since Google first launched Search Ads 360, and certainly the internet landscape has changed dramatically since then. The ways people utilize Google Search and their expectations of the platform have evolved and become more refined. Thus, it’s probably no surprise that the developers at Google have decided to launch a new Search Ads 360 that’s built for this decade and beyond.
If you’re not yet familiar with the technology, Search Ads 360 is a search management platform that empowers online marketers to efficiently manage large search marketing campaigns across multiple media channels and engines, even beyond the Google landscape.
New Features for Search Ads 360 
Here are some of the significant new changes for Search Ads 360:
- A brand-new, more user-friendly interface that resembles familiar search engine tools (like what you already know from Google Ads)
- Support for advertising campaigns across different platforms – currently you can use the new Search Ads360 to manage campaigns across Google Ads, Microsoft Ads, Yahoo! Japan, Yahoo! Gemini, and Baidu.
- New enterprise features to help advertisers centralize and scale their daily activities – for example, you can now create changes to labels and automated rules and apply them immediately across multiple advertisers at once
All these features are designed to help marketers do more from the Search Ads platform, ultimately helping you to save time and generate better business results.
Rebuilt with the Same Platform for Google Ads
One of the most significant developments of the new Search Ads 360 is that it was rebuilt using the same cutting-edge technology that currently powers Google Ads. This means that Search Ads 360 can now process and manage more data while still offering a fast user experience.
This technological upgrade also means you’ll be able to use the platform in conjunction with the latest features in Google Ads, such as Discovery Campaigns and Performance Max.
How the New Search Ads 360 Can Help Your Online Marketing Campaigns
One of the key benefits of Search Ads 360 is that you can set automated bids for your campaign keywords. Rather than potentially spending hours having to manually set your bids and then monitor and adjust them based on the campaign results, Google removes the complexity by letting you bid automatically based on a set of simple rules you provide.
Another major benefit of Search Ads 360 is cross-platform reporting so that you analyze the totality of your Ads performance all from just your one account. In the Campaign tab, you’ll find a performance summary graph that will provide performance analytics for key metrics such as impressions and click-thru-rates (CTR) so you can get a snapshot glance of each of your ads across all the supported platforms.
Current Search Ads 360 users can anticipate gaining access to the new Search Ads 360 over the next few months – or maybe it’s available for you already! You can check out Get Started with Search Ads 360 for a more in-depth guide to utilizing all the new features.
Does your business need a new (or better!) Google ads strategy? Technology changes so rapidly, you need a team of experts on your side to help you determine, implement, and manage the most cutting-edge techniques – and that’s exactly how JXT Group can help!
As one of just a select few agencies recognized as a Google Premier Partner, JXT Group has a track record of success helping businesses to create and optimize digital marketing campaigns that leverage the latest Google upgrades. Learn more today by giving us a call at 718-690-7302 or providing your information on our our online contact form.
