Tis the season to share holiday cheer, and YouTube creators around the world are gearing up to spread joy, inspiration, and entertainment to their viewers. While you might not want to upload your videos on the actual holidays themselves, the holiday season is a wonderful time to create content that will deepen the bond with your audience
Here are 15 of the latest and hottest holiday content trends for 2023 to help you stay ahead of the curve and create videos that resonate:
1. Eco-Friendly Holiday Celebrations
As the world becomes more environmentally conscious, eco-friendly holiday celebrations are gaining popularity on YouTube. Viewers are eager to learn about sustainable gift-giving, zero-waste decorating, and eco-conscious recipes for holiday meals. Content creators can create videos that offer tips, DIY projects, and product recommendations for a greener holiday season.
2. Ethical Gifting and Fair-Trade Products
In 2023, the emphasis on ethical gifting and fair-trade products is on the rise. Creators can highlight companies and products that prioritize fair labor practices and sustainable materials, giving their viewers a chance to make more socially responsible holiday purchases.
3. Nostalgic Holiday Throwbacks
Nostalgia is a powerful emotion, and YouTube creators are tapping into it by producing content that celebrates the holidays of yesteryear. This trend includes recreating vintage recipes, exploring the history of holiday traditions, and even reviewing classic holiday movies and TV specials.
4. Tech Gift Guides and Reviews 
Tech-savvy creators can cash in on the demand for holiday tech gift guides and reviews. From the latest gadgets and gaming consoles to smart home devices, viewers are eager to know what to buy for their tech-loving friends and family members.
5. Unconventional Holiday Traditions
Many creators are taking a fresh approach to holiday content by exploring unconventional holiday traditions from around the world. This includes videos on unique holiday customs, foods, and festivities that might not be widely known. Viewers love learning about diverse cultures and the ways they celebrate the season.
6. Home Decor and Room Makeovers
DIY home decor and room makeover videos are consistently popular, and the holiday season is no exception. Creators can showcase their decorating skills with holiday-themed room transformations, Christmas tree decorating ideas, and cozy winter home decor inspiration.
7. Personal Growth and Self-Care
Amidst the hustle and bustle of the holidays, people are seeking content that helps them prioritize personal growth and self-care. YouTube creators can offer guidance on mindfulness, relaxation techniques, and setting goals for the upcoming year.
8. Virtual Holiday Celebrations
As remote and virtual gatherings continue to be a part of our lives, YouTube creators can provide tips on how to host virtual holiday celebrations. This includes guides on setting up virtual gift exchanges, hosting online parties, and creative ways to connect with loved ones from afar.
9. Festive Fashion and Beauty 
Holiday fashion and beauty content never goes out of style. Creators can curate lookbooks for festive outfits, offer makeup tutorials for holiday parties, and showcase the hottest holiday fashion trends.
10. Heartwarming Acts of Kindness and Giving Back
The holiday season is a time for giving, and YouTube creators are using their platforms to spread kindness and encourage their viewers to give back to their communities. These videos can highlight charitable organizations, volunteer opportunities, and stories of individuals making a positive impact.
11. “Vlogmas” and Daily Upload Challenges
“Vlogmas,” a YouTube tradition where creators vlog every day from December 1st to December 25th, remains a popular trend. Daily upload challenges keep viewers engaged and provide a peek into creators’ daily lives during the holiday season.
12. Holiday ASMR and Relaxation Content
For those seeking relaxation and stress relief during the holidays, ASMR (Autonomous Sensory Meridian Response) and relaxation videos are in high demand. Creators can produce soothing holiday-themed ASMR content, such as wrapping presents, crackling fires, and whispering holiday stories.
13. Behind-the-Scenes of Holiday Preparation
Audiences enjoy seeing the behind-the-scenes of how creators prepare for the holidays. This can include planning, shopping, decorating, and even the challenges and mishaps along the way. It’s a way to connect with viewers on a more personal level.
14. Personal Holiday Traditions and Stories 
Creators can share their own personal holiday traditions, stories, and memories. Whether it’s a heartwarming tale from childhood or a recent family tradition, these personal touches resonate with viewers and make the holiday season feel more relatable.
15. New Year’s Resolutions and Goal Setting
As the year comes to a close, content creators can produce videos on setting New Year’s resolutions, goal planning, and reflecting on the past year. These videos offer motivation and a sense of renewal as viewers look ahead to the upcoming year.
In summary, the 2023 holiday season on YouTube will be all about creativity, community, and consciousness. Creators who tap into these trends and provide value to their viewers can expect to see their channels thrive during this festive season.
Have you received rave reviews on holiday content featured on your YouTube channel? Share the link to your favorite festive video!
