Shopping.com Holiday Pricing Update Goes Into Effect November 1st

As we get closer to the holiday season crunch, the comparison shopping engines are getting ready to raise their prices. A few days ago NexTag lead the charge with their new tiered pricing and holiday pricing surcharge. Today, eBay Commerce Network (Shopping.com) sent out the following notice:

Dear Merchant,

With the holiday season approaching, we anticipate increased shopping activity across many categories. eBay Commerce Network will implement the following holiday pricing adjustment and temporarily adjust CPC rates only in select categories from November 1st to December 31st, 2013.

  • 79% of the rate card will reaming flat (no rate increase)
  • 6 categories will increase by 15%
  • 48 categories will increase by 25%
  • View updated Holiday Rate Card

We will automatically adjust your CPC bids during the holiday pricing period; therefore no action is required on your part. On January 1st, 2014 we will readjust your bids to your pre-holiday amounts.

While some rates are increasing, most campaigns will not see a significant shift in cost of sale as we will continue to leverage Value-based-pricing, our network management tool, to sustain your ROI goals. This allows us to more prominently advertise your offers on the highest performing publishers to increase sales.

We recognize this is an exciting time of year for your business and we look forward to our continued partnership.

Sincerely,
Kristy Troup
Director, US Business
eBay Commerce Network

Menachem Ani

Menachem Ani ()

Online Advertising and eCommerce Expert with over a decade of success developing high-impact marketing strategies for online retailers and lead-generation clients.