(No, it doesn’t involve dancing on camera…)
If you thought TikTok was only for teenagers and trendy dance challenges, it’s time to reconsider (and update!) your social media strategy.
It turns out that the world’s current fastest growing social network has also been ranked as one of the most valuable to businesses, especially those that market and sell directly to consumers. Recent statistics show TikTok generated over $4 billion in revenue last year – and with over 3 billion global downloads and nearly 2 billion monthly active users, there are a wide variety of customers to be reached on the platform.
It’s no longer just a social playground for kids with little money. Currently, over 55% of TikTok user are over 24 years old and 37% have household incomes that are six figures or above. Not only are these TikTok users actively engaged (with an average 45+ minutes spent on the app every day), they are spending money on the app: TikTok broke records as the highest grossing app for the 3rd quarter of 2022 even as other social media giants declined.
As TikTok grows and evolves, the way it does business is also changing. As more brands recognize the potential opportunity of TikTok marketing, new advertiser trends are emerging on the platform. If your business wants to capitalize on the current power and popularity of TikTok for 2023, here are 4 trends you need to know:
1. More Content Innovation
TikTok has always favored creativity, and in 2023 we can expect to see even more content innovation on the platform.
Brands are already experimenting with new forms, including livestreams and AR. As attention is the most valuable currency, especially on a platform like TikTok where users are accustomed to scrolling aways in a matter of seconds, your brand will want to invest in highly creative content in order to stand out from the competition.
2. More Interaction
Users want to be social on social media, so the more your brand can encourage interaction the better you will perform.
In 2023, social media engagement will go beyond likes and comments and shares. Especially on TikTok, you will want to create content that can spark your audience’s responsive content creation. Whether it’s through video stitches or fun duets, you want to leverage other people’s profiles and audiences directing attention back to your own content and sales offers.
Don’t forget to be simple, clear, and direct in your calls-to-action (CTA) – especially when you have a special promotion or product to highlight.
3. More Influencers 
Influencer marketing has always been strong on TikTok, with social stars like Charli D’Amelio and Addison Rae garnering millions of followers and millions of dollars. However, as the user base on TikTok expands, the influencer strategy is shifting.
In 2023, an influencer’s number of followers will matter less than the quality of that following. An influencer with a small-but-curated audience targeted to specific niche will be more valuable, especially if many of those followers are previous buyers.
If your business wants to capitalize on an influencer partnership as part of your marketing strategy, be sure to seek out influencers with a track record of selling to members of your own ideal audience.
4. More Paid Advertising
As TikTok continues to grow in popularity, more brands are expected to start investing in paid ads to reach their audiences on the platform.
In 2023, the best ads will “fit the scroll” of your target audience, so that as they browse the For You page, they won’t even realize they’re seeing an ad at first. For this reason, you’ll want to pay attention to the kind of posts your audience already engages with on TikTok for inspiration for your marketing content.
If you’re committed to making the most of TikTok marketing in 2023, you might appreciate partnering with an expert who understands the cutting-edge trends and the intricacies of all the tech. That’s what you get when you work with JXT Group. We have a track record of creating positive returns on sales conversions driven by TikTok ads and content.
Want to learn more? You can call us today at 718-690-7302 or fill out our website’s contact form.
