On YouTube today, crafting an attention-grabbing title is crucial for attracting viewers and increasing the chances of your video going viral. A well-crafted title can pique curiosity, engage the audience, and entice them to click and watch. 

To help creators succeed in this endeavor, we have compiled a list of valuable tips and examples on how to create compelling titles that have the potential to go viral on YouTube. 

Grab Attention with a Hook

The first few words of your title should grab the viewer’s attention and make them curious to click. Use a hook that creates intrigue, promises valuable information, or offers a unique perspective. For example, instead of a generic title like “Cooking Pasta,” try something more captivating like “5 Little Known Ingredients for the Best Southern Italian Pasta You’ve Ever Tasted!”

Utilize Keywords

Including relevant keywords in your title improves your video’s discoverability in search results. Research popular keywords in your niche and incorporate them naturally into your title. For instance, if you have a fitness channel and are creating a video about weight loss, a title like “Effective Weight Loss Strategies: Shed Pounds and Get Fit!” incorporates the keyword “weight loss” while appealing to viewers seeking fitness tips.

Create Curiosity with Numbers and Lists 

Human psychology is wired to respond positively to numbers and lists. Incorporating them in your title can make it more appealing and clickable. For example, “21 Mind-Blowing Travel Destinations You’ve Never Heard Of” or “17 Surprisingly Simple Hacks to Supercharge Your Productivity” instantly capture attention and promise valuable content in a digestible format.

Evoke Emotions

Titles that evoke emotions are more likely to attract viewers. Depending on the nature of your video, consider using words that create excitement, intrigue, or curiosity. For example, “This Heartwarming Surprise Will Bring Tears to Your Eyes” or “Unbelievable Pranks That Will Make You Laugh Out Loud!” When emotions are triggered, viewers are more inclined to click and share your video, potentially leading to virality.

Use Descriptive and Specific Language 

Being specific and descriptive in your title helps set clear expectations for your viewers. Avoid vague or misleading titles that may disappoint your audience. Instead, use words that accurately represent the content of your video. For example, instead of “Amazing Tricks,” try “Learn 5 Jaw-Dropping Magic Tricks in Minutes!” Viewers will appreciate the clarity and be more likely to engage with your video.

Optimize for Mobile and Brevity 

With the rise of mobile viewing, it’s essential to keep your titles concise and easily readable on small screens. Long titles may get cut off, so prioritize the most important information at the beginning. Aim for titles that are around 60 characters or less. For example, instead of “My Incredible Journey to the Top of Mount Everest: A Once-in-a-Lifetime Experience,” try “Conquering Mount Everest: My Epic Journey.”

Spark Controversy or Surprise

Provoking curiosity and generating discussion can help your videos gain traction. Consider creating titles that challenge common beliefs or present surprising perspectives. For instance, “Why Everything You Know About Cross-Fit Is Wrong” or “The Shocking Truth Behind the Famous JFK Conspiracy Theories.” However, it is essential to ensure the content delivers on the promise made in the title, as credibility is key to maintaining a loyal audience.

By incorporating the tips mentioned above, you can increase your chances of attracting viewers, boosting engagement, and expanding your audience. Remember to experiment with different approaches, monitor the performance of your titles, and adjust accordingly. However, always prioritize delivering valuable content that aligns with the promises made in your titles.

What titles have been most successful for your videos on YouTube? Share your most popular link with us!