One of the many ways to boost your conversion rate is by simplifying your checkout process. Here are some ideas.

Guest Checkout

If you don’t have the ability for a consumer to checkout without registering for your site, you’ll want to think about setting it up. Some consumers are more likely to make a purchase if they don’t have to sign up and register. If gives the feeling of being in the express checkout lane. Zoom Zoom.

One Page Checkout

Consolidate pages, try to fit your complete checkout flow into one or two pages. The fewer clicks, the fewer people drop out of the flow.

Vital Information

Try to remove all unnecessary questions from your checkout process. Only ask for information pertaining to the purchase (i.e. billing and shipping address), skip all the “where did you come from” and “where are you going” type of questions.