5 Site Design Tips To Boost Conversion Rates

With an eCommerce site, there are a lot of variables that can contribute to the conversion rate. Here are some tips to help you get the most out of your site.


Page load times are very important. We live in a very fast-paced world. If your pages take too long to load people will leave before the page is even done.

Landing Page

Ensure that your landing pages are highly relevant to your visitors. Make sure that your site is easy to navigate with as few clicks as possible. Always try to show pertinent information above the fold.

Call To Action

Always make sure that your call to action (i.e. Add To Cart, Buy Now buttons) are high enough on the page that it can be seen as soon as the page loads without scrolling down.


People need to be able to trust you. Display your approval seals where they will be visible right away. You can display your SSL seal, your Hacker Safe seal, your seal from customer review sites. Extend the trust of these brand names to your site.

Easy Checkout

Simplify your checkout process by consolidating it into as few pages as possible. Only ask pertinent information and offer multiple payment types such as Google Checkout, PayPal Checkout Express, BillMeLater etc…

Comments (3)

  1. Avatar
    web application development:

    The preliminary step is aim to maintain the site simple, understandable and translucent.The fundamental endeavor of every website is to make business thus the graphics and the text must provide to each one visiting the page and so bringing them closer to buying a product.

  2. Avatar
    John Halbert:

    I found that tweaking the size and color of the add to cart button can have tremendous effect on conversion rates. For example, yellow/orange seems to be much more effective then red or blue. (It’s the amazon.com way of doing things.

    Also, many consultants / designers forget about the cart design, its vitaly important to have continue shopping buttons as well as checkout now buttons very clearly displayed (as large as possible without compromising your overall site design)

  3. Avatar
    Talking Ava:

    These are awesome tips, thanks for this!

    Speed and functionality is very pertinent in an ecommerce site, your potential customer might just get aggravated and leave the site all together.

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