When you login to your Google AdWords account this morning you’ll notice a pop-up notification:

Usually, I tend to ignore these type of pop-up notifications… but I’m glad I didn’t miss this one. Click through to get more info on their next great advertising format that arrives this May: Contextually relevant blimp ads.

From their announcement:

Introducing gBlimps

After years of meticulous design, our brand new fleet of blimps is finally ready to take to the skies. Soon you’ll be seeing Google blimps (a.k.a. gBlimps) flying over major cities, displaying AdWords ads to a larger audience than ever before.

Take your ads to new heights

If you already have an AdWords account, using Blimp Ads is easy. Our gBlimps are designed specifically to display your existing text ads in their original format.

Rethink the way you target

With Blimp Ads, you can target your audience in exciting new ways. Specify the height and location of the blimp, as well as the time you want the ad to run. You can even target special events like football games, outdoor concerts, meteor showers, and more!

You can sign up here. Or you can laugh because it’s a pretty funny April Fool’s joke.