Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]
Facebook Advertising vs Google AdWords [Infographic]
Now that Facebook has gone public there has been a lot of talk about Facebook’s advertising business. Do you think Facebook’s ads are useful? Have you see positive ROI from it? Infographic © 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.
5 Creative Ways to Get Google to Love Your Product Pages
Francesca StaAna is from AdMedia, an online advertising network that connects advertisers to consumers through a number of innovative products including ad remarketing, affiliate programs, pay per click advertising, and more. Getting your online store’s homepage to rank high on Google is great and all, but don’t forget to exert more link building efforts for product pages. After […]
Where Does Google Make Their Money? [Infographic]
Think you spend a lot of money AdWords? Think again… Here is a breakdown from WordStream of where Google gets its money from. © WordStream, Provider of AdWords solutions.
How To Setup Google+ For Your eCommerce Store
Create a Google+ Page The first step to getting set up with Google Plus is to create your Business Page. This is different from a Personal Profile. You can set up a Business Page here: https://plus.google.com/pages/manage Add The +1 Button In order to facilitate easy sharing of the products and pages on your website, you […]
How To Optimize Your Google AdWords Product Listing Ads
The Google AdWords Product Listing Ads generally perform very well for most eCommerce retailers. You can read our guide on how to set up Product Listing Ads. Here are some extra tips to help you set up and optimize the campaign correctly. Google Merchant Center In your Google Merchant Center feed, you can add the following […]
The Integration Of SEO & Social Media
Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Social Media & SEO Recently, major developments have taken place within search algorithms to weigh social signals as ranking factors. Social signals present additional cues which can be leveraged by search engines, and these elements have […]
New Google AdWords Blimp Ads
When you login to your Google AdWords account this morning you’ll notice a pop-up notification: Usually, I tend to ignore these type of pop-up notifications… but I’m glad I didn’t miss this one. Click through to get more info on their next great advertising format that arrives this May: Contextually relevant blimp ads. From their […]
How To Import All Your Google AdWords Campaigns Into Microsoft adCenter In Less Than Two Minutes
If you have many Google AdWords campaigns it can be a pain to copy them all into Microsoft adCenter. To Microsoft’s credit their are several tools to help with this process, some easier than others. I will concentrate on the simplest way possible: Using Google AdWords Editor to export a CSV which can then be […]