With any ecommerce site there are a lot of variables that can contribute to the conversion rate. Here are some tips to help you get the most out of your site.
Page load times are very important. We live in a very fast paced world. If your pages take too long to load people will leave before the page is even done.
Ensure that your landing pages are highly relevant to your visitors. Make sure that your site is easy to navigate with as few clicks as possible. Always try to show pertinent information above the fold.
Call To Action
Always make sure that your call to action (i.e. Add To Cart, Buy Now buttons) are high enough on the page that it can be seen as soon as the page loads without scrolling down.
People need to be able to trust you. Display your approval seals where they will be visible right away. You can display your SSL seal, your Hacker Safe seal, your seal from customer review sites. Extend the trust from these brand names to your site.
Simplify your checkout process by consolidating it in to as few pages as possible. Only ask pertinent information and offer multiple payment types such as Google Checkout, PayPal Checkout Express, BillMeLater etc…