It’s easy to get lost in the whirlwind of social media content. Here’s how to help your content stand out.
#1 – Choosing Your Social Media Platform
Knowing which social media platform to use for your company is huge and can make or break your social media campaign. Pinpoint who your target audience is and figure out which platform will reach your preferred audience. For example, Facebook has become a platform that has users from an older demographic. Where Instagram, Twitter, and Snapchat have users of a younger demographic.
#2 – Creating Content
Now that you have your platform figured out, it’s time to learn what is the best content for your account. On Facebook, Instagram and Snapchat a company has a unique opportunity to interact with their audience whether it be through their posts, your own posts or direct messaging. On these platforms, the best thing to do is to produce content that is both engaging and interesting that can spark a conversation and get people talking about your company. To do so posting product photos, lifestyle photos/videos are great ways to show off your product and company. On these platforms, companies have the opportunity to live stream events and interact with viewers. Doing so gives users a feeling of having a deeper connection with the brand and gives them an experience that they may not get anywhere else.
Twitter has become one of the best ways to interact with clients and provide great customer service. By using Twitter companies are able to be tagged in tweets both positive and negative, where then they can respond to users directly. The reasoning behind Twitter becoming a great customer service tool is because it’s more convenient for users to tweet at companies rather than go on a company’s site or a third-party site and fill out a review or form. Responding to users on Twitter also gives a more personal feel to messaging between both the user and the company.
#3 – Post Scheduling
Having both your platforms and content ideas in hand, it’s time to talk about posting schedules. Timing is everything, it will take trial and error to find the best times to post your content.
Without timing, you can have the best content in the world and the best company but not as many users will interact with your accounts because you posted your content at a time they wouldn’t be able to see it.
Throughout the day there are time frames where a majority of companies post their content: Instagram 11:00 am- 1:00 pm & 7:00 pm–9:00 pm, Facebook 1:00pm-4:00 pm, Twitter 12:00 pm–1:00 pm and on Snapchat there really isn’t any specific time period to post to your story. Knowing these times is where you start figuring out when to time your posts and make the most out of your hard work. These time frames we consider “the social media wave”, if you are too far in front of it the wave will crush your post. If you are too far behind it, you’ll miss your opportunity.
Through trial and error, you’ll want to discover when is the best time to keep your posts from being crushed and pushed further down the news feed where people won’t see it. Find the time where you won’t get crushed but won’t miss the wave completely. Personally, we like to post our content toward the tail end of the wave, so we get the most out of our posts and don’t get crushed!
