Launching and maintaining an e-commerce business is certainly an achievement, but if you want your business to thrive, you need to make sure you’re leveraging an effective, up-to-date online marketing strategy to keep driving new leads and conversions.
Recent statistics suggest that by the end of 2021, there will be over 2 billion shoppers buying online worldwide. While e-commerce becomes more popular, it is also more competitive than ever and essential that you stay current on what is working now.
Here are 5 of the latest digital marketing strategies for Fall 2021 to keep your business relevant (note – while all these techniques can be implemented on your own, we do recommend you consider working with an e-commerce marketing expert for optimum efficiency):
1. Develop Content That is Unique
Does your content stand out online and help you attract and build a loyal following?
Content marketing is a key strategy to offer value and build trusted relationships with people online. You want to make sure to use keywords and employ SEO strategies to make sure you will reach your ideal audience. Long tail keywords and unique phrases and keywords can make you more visible to your perfect clients and help you generate valuable traffic.
Your SEO strategy should help you boost credibility and reach those who are actively searching for just what you uniquely have to offer.
2. Take Advantage of AR / VR Technology 
Augmented and Virtual Reality make up one of the hottest technological trends, and if your business can personalize the online shopping experience through AR / VR experiences, you can boost sales.
For example, fashion brands are using AR technology to let customers “try on” items all from the comfort of their screens. Or, you could use AR / VR experiences to show your customer exactly how your product are manufactured and provide an engaging demo.
3. Personalize the Homepage Experience
Rather than giving everyone customer who comes to your website the same experience, you can now create a personalized “storefront” with a homepage that features those products that are most-likely to excite and intrigue a particular customer.
Website personalization is a key strategy to engage your ideal customers with dynamic content and customized recommendations. You want them to feel that you really “get them”.
Beyond just the homepage, think about all the ways you can give each potential customer a more customized experience. By delivering what they want they want it, you will be more likely to convert the sale.
4. Make Sure Checkout is Fast and Easy 
Research show that ecommerce brands are losing nearly $18 billion in sales every year due to shopping cart abandonment. Don’t be another statistic.
What you don’t want is for your customers to stop, doubt, and think twice before going ahead with a purchase. Instead, you want to make the checkout process as quick and easy as possible. Think about Amazon’s one-click option. While your checkout process might not be so seamless, you do want to remove as much friction as possible.
5. Optimize for Mobile Users
Recent studies show that 79% of the 230 million U.S. consumers who own smartphones made a recent purchase using their mobile device. Make sure your business won’t miss out on these kinds of sales!
It should be just as easy for a customer to buy from you using their smartphone as from their laptop. This includes the speed of the transaction time as well as the ease of the user interface.
Are you ready to accelerate your e-commerce business with the latest marketing strategies for 2021?
If you’d like to hear more about what’s working now in online marketing and which strategies could make the most difference for your unique business situation, reach out to our JXT Group digital marketing experts. Just give us a call at 718-690-730 or submit our online form.
