Introverts often struggle with social media, feeling like they have to be someone else and “act extraverted” in order to grow a business with a compelling social presence. When you’re uncomfortable with the very idea of self-promotion, it’s difficult to feel you can keep up with the latest trends for IG Reels or TikTok videos 

If you’re concerned that your introverted personality might prevent you from succeeding with your online business, take heart! The truth is, there are several effective social media marketing strategies that are perfect for introverts.

Here are 5 tips to help you succeed with getting your brand visible on social media, even as an introvert:

1. Focus on Personal Connection

Most introverts hate “small talk” and prefer to spend their time going deep and building relationships with just a few people. You can use this preference to your advantage when you’re growing a brand on social media.

During the planning stages for your business, you probably worked hard on creating an ideal customer avatar, a detailed profile of the perfect customer for your brand. Many business experts advise that it’s best to write and speak as though you’re addressing just one person (even when you’re trying to sell to many) because this helps create the emotional connection that drives sales.

As an introvert you can double-down on this strategy of speaking to just one person. In fact, you may want to focus on building deep relationships with just a few of your actual customers, spending your time listening and gathering valuable feedback from them. 

If you cultivate a strong positive relationship, they might even turnaround and serve as an unofficial brand ambassador and refer you to others, making it so you won’t even need to promote yourself as much.

2. Remember: You Don’t Have to Show Your Face

You’ve probably heard that video is essential for building your brand online in 2022. While it may be true that you will want to invest in video to make sure your business will thrive in today’s online social ecosystem, this doesn’t mean you suddenly have to become a dancer or plaster all the platforms with air-brushed images of yourself.

In fact, you don’t even have to show your face at all – which is often a great relief to introverts. 

Depending on your brand, you might want to practice speaking in order to convey valuable information about your product or service. However, you might be able to get away with videos that are simply images, music, and text – especially in the beginning.

It’s even possible to build a “faceless brand” if you’re a personal brand, for example with animation or whiteboard videos.

3. Plan in Advance 

If you’re an introvert, you’ll probably do best by creating and scheduling all your social media posts in advance.

Generally, introverts prefer to reflect, act, then reflect some more. With that preference, you might get caught in the trap of scrolling through everyone else’s feed and succumbing to “comparison-it is”. 

The solution is to be deliberate about how you spend your time on social media, including giving yourself parameters for posting and engaging with responses. Highly specific goals and plenty of boundaries can protect your emotional energy and your time spent on social platforms.

4. Just Do It

Nike’s famous slogan is apt for introverted entrepreneurs who worry about “putting themselves out there” on social media.

Many introverts get caught in overthinking, procrastination, and stagnation when it comes to posting online. However, if you start to focus too much on everything that could go wrong, you’ll miss out on everything that could go right. 

It’s best to treat your social media activity as an experiment. Do you best to show up in ways that feel authentic to you, and know that it’s never going to be perfect. As long as you’re honest and you’re absorbing lessons for continuous growth, you can be among the most successful. 

5. Bring in Outside Help

If you still feel like you’re struggling as an introvert on social media, your best tactic may be to bring in help from someone else. Delegating your social media marketing to an expert may be your best strategy so you can focus all your efforts on your business strengths.

You’ll want to make sure to find a marketing partner you can trust, one who will enhance your brand and its reputation. Ideally, your marketing partner will bring knowledge and skills that go beyond anything you could create yourself to help your brand succeed. 

Here at JXT Group we focus on serving just a handful of clients at the highest level. We prefer a deeper 1:1 connection where we can really get to know our clients and create a customized social media strategy for you. Members of our team are introverts too! 

If you’d like to explore if we could be a fit for your social media marketing needs, you can call us at 718-690-730 or just fill out our online form to get a conversation started.