If your business profits require sales through an e-commerce website, you’re probably trying to find ways to improve the digital user experience for your customers. A robust e-commerce customer journey is key to building a highly efficient e-commerce site that will bring in sales.
Unfortunately, for many business owners, the thought of optimizing the digital customer journey may seem overwhelming at times. The good news is that with the right guidance and a straightforward understanding of how your online presence may be lacking, it can be simple to put together all the pieces necessary to offer the kind of user experience that your ideal customers desire.
In order to improve your online sales potential, here are five ways your business can improve your e-commerce customer journey:
1. Offer A Great Mobile Experience 
According to Statista, 53.9% of all retail e-commerce revenue in the U.S. is expected to be generated via sales on mobile devices. So, if your e-commerce site is only optimized for desktop, you’re probably leaving money on the table.
Here’s another reason that e-commerce business owners should focus on creating mobile-friendly websites: 67% of mobile users are more likely to buy from sites that are optimized for mobile use.
So, with more users preferring mobile e-commerce websites, e-commerce merchants should ensure that all their product listings & images are easy to read and see, providing a captivating experience on mobile.
2. Create Captivating Product Pages with Correct Product Information
User-friendly product pages with the correct information help customers know everything they need to know about a product. However, you don’t want to just bombard your site visitors with long blocks of text. Instead, be sure to display vivid images and use graphics to provide details. This will offer customers relevant information without overwhelming them.
Also, don’t forget to add specific details like dimensions, weight, type of material, model numbers, etc. Estimated shipping time is another useful piece of information you should include to manage customer expectations.
Remember, the better the customer knows your products and what they can expect, the more likely they will be to buy.
3. Have an Easy-To-Navigate Site Structure
For an e-commerce business, it’s necessary to have a well-designed, easy-to-navigate website in order to bring in sales and loyal customers.
Remember, simple is better than complex, especially online where users are looking to easily and seamlessly flow through web pages.
Here are some tips to make your site easier to navigate through:
- Create a short, minimalist menu
- Add products to relevant categories and sub-categories
- Use faceted search and navigation to let users tweak and filter their search results
4. Provide Exceptional Customer Service 
Today, all your e-commerce competitors are probably offering similar great quality products at similar prices to yours. So, how can you differentiate your business and stand out online? It’s all about the customer service you provide!
Customers everywhere all want one thing – a quick response to their query. If you have a multi-channel presence across the internet, you need to provide fast-response support on each of them. Whether you use automation or a dedicated customer service team, the quicker you can help your customers get the answers they need, the better
Best of all, if for any reason things start to go wrong during the sales and fulfillment process, customers are often quite forgiving if you’re quick to engage with them.
5. Ensure a Streamlined and Simple Checkout Process
As we said earlier, simple is better than complex – make sure this principle especially holds true for checkout process.
As an e-commerce store owner, you should learn from major players like Amazon and Facebook to make your checkout process as intuitive & easy as possible. Here are a few things you can do to make this happen:
- Offer a guest check out option.
- Offer a save-cart feature so your customers can access it via different devices.
- Create a mobile-friendly check out process.
- Offer your customers the option to save different addresses and an easy way to select any saved address during check out.
- Display the cart summary and the total sum of money on the checkout page.
In conclusion, business that offer users a great e-commerce customer journey set themselves up to sustain good business for years. Providing an easy, useful, enjoyable customer experience online will help set your business apart so you’ll get more sales today and loyal customers for the long-term.
To find out how JXT Group can help improve the online customer journey experience for your e-commerce business, just give us a call at 718-690-7302. Or, get in touch now online by filling out our online contact form.
