The holidays are coming. Is your Instagram account ready?
If you haven’t yet been leveraging the full power of your business IG account, the holiday season is the most wonderful time of year to do so. Whether you’re excited about creating Reels or showcasing gorgeous images of your products or utilizing the Shop tab, Instagram is the ideal platform to engage with holiday shoppers this season.
In fact, did you know that 2022 marketing data indicates that advertisers can reach 1.265 billion global users aged 18-64 using ads on Instagram?
If you’d like some holiday inspiration for what to post on Instagram to help drive sales before we ring in 2023, here are 7 proven content strategies:
1. Show thanks for your community
Tis the season for expressing gratitude. So, give thanks to your community of engaged Instagram followers – especially previous buyers.
You might even want to create a special holiday flash sale or promotion to show love for your biggest fans.
2. Feature holiday-themed products
If you want to get everyone feeling that holiday spirit so they’re in the mood for holiday shopping, be sure to show off your best holiday-themed products.
Do you create special offers with holiday designs or scents or flavors? Plenty of shoppers will be on the lookout for holiday inspired gifts (or even treats for themselves!) – be sure to put them front and center in your IG content.
3. Don’t forget the decorations 
Do you decorate your business for the holidays? Customers love to see a behind-the scenes glimpse of their favorite brands, and you can make them feel like part of your friends and family network by sharing your holiday decorations.
No need to get super fancy – your audience will feel like they’re special by getting to connect in a genuine way with your employees and their favorite holiday traditions.
4. Suggest ideas for gifts and stocking stuffers
One of the common difficulties during the holidays is figuring out what to give for gifts. Little kids may have their lists for Santa, but choosing presents for teenagers and adults can be tricky. And if any of your followers are participating in a “Secret Santa” type gift exchange, they might be feeling particularly stumped.
So, take stock of your best-sellers and make recommendations on what your audience can give as gifts. If you have any small add-on items, they could be the perfect stocking stuffer (that also brings more money to your pocket too).
5. Create a holiday “party”
You can make the online space feel more like real-life and bring some fun to the season by throwing a “party” on Instagram. Pick a date and time to go live on the platform and let everyone know when to show up.
Make your online event entertaining and useful – for example, you could spend the time baking cookies and share your favorite holiday recipe. And don’t forget to mention and display your holiday bestsellers during the event!
6. Share a holiday memory 
Take a moment for reflection and let yourself slow down for a minute. The holidays are a time for nostalgia and remembering days of yore, including precious time spent with family and friends.
Do you have a favorite holiday memory? Now is the time to create a deeper personal connection with your audience and share your fondest holiday recollections.
7. Give
The most wonderful time of the year can also be incredibly stressful and hectic. Show you care by offering to help some of your Instagram followers. For example, you can choose someone who comments on one of your holiday posts and surprise them with a special promotion that saves them time and /or money.
Also, now is the perfect time of year to make a special donation to charity. You can crowdsource your audience to determine the recipient this holiday season.
Would you appreciate some expert Instagram marketing help to make your account shine brighter than the star atop the highest evergreen bough? If so, call our team here at JXT Group today at 718-690-7302. Or submit our online form and get ready to kick off a festive and lucrative 2023!
