In 2022, it’s not enough for your business to merely “have a presence” on social media. As social platforms continue to transform the business landscape, with experts projecting that the social media ad market will overtake TV this year, it’s important for your business to stay competitive on social.
To help you navigate the latest changes, here are 7 social media trends your business ought to leverage in 2022:
1. Social Customer Service
Social media is no longer just an outlet for promoting your brand and posting content that hopefully engages ideal customers. In 2022, your business should be using social media to build relationships and deliver high quality customer service.
Whether it’s through DM’s or replies on your posts, use your social channels as an opportunity to genuinely connect with your audience and deliver an outstanding experience with your brand.
2. Social Commerce
Social media is no longer just the top of your marketing funnel. As more social platforms integrate shopping tools into their apps, social channels are where sales will happen.
Shoppable posts make it possible for consumers to buy directly from content published on social media apps. Instagram and YouTube have been testing tools that allow influencers to earn commission for in-app sales.
3. New Social Platforms 
Now that Gen Z is entering the workforce, there is more incentive for businesses to meet them on their preferred platforms.
Live video is a communication mode that is important to the younger generations and growing in popularity and influence. If your business in not yet active on TikTok, you’re missing out on reaching its 1 billion monthly active users, almost 50% of whom are under 30.
4. Social Authenticity
As more people are suspicious of “fake news” online, it’s increasingly important for brands to reveal their authenticity and humanity on social media. Your social accounts can be an opportunity to show up transparently vulnerable about the challenges in your industry. Social media can also be a channel for demonstrating compassion and empathy for your customers, stakeholders, and community.
Charitable initiatives and connecting with meaningful causes can be a wonderful use of your brand’s social media that not only helps boost profits but also contributes to improving the world.
5. Social Employees
One major social media trend in 2022 will be leveraging your employees as brand ambassadors and content creators on your social channels. Customers love companies that create not only valuable products but positive workplaces, and they enjoy hearing behind-the-scenes stories straight from your staff.
If your company is a wonderful place to work and busy creating exciting new offerings, let the world hear about it directly from those who are most knowledgeable – your employees.
6. Social Talent Acquisition
Speaking of employees, one of the biggest benefits social media can have for businesses in 2022 is connecting with top talent
As social media increasingly becomes a forum for sharing a brand’s vision, mission, values, and company culture, it is playing an increasing role in driving talent acquisition. Never forget that your audience on social includes not only potential customers, but potential future partners and employees.
7. The Social Metaverse 
It seems everyone today is talking about the metaverse, and its promise to be the future of the internet. This future is already starting to become part of the reality of the social media landscape in 2022.
With cryptocurrencies and nonfungible tokens (NFTs) growing in popularity and Facebook rebranding itself as Meta, there are more opportunities for consumers to build personas and interact and exchange with each other online – which will mean more opportunities for sales.
Do you need an up-to-date, improved strategy for your social media marketing in 2022? Are you curious what additional 2022 social media trends might help your business? If you’d like to learn more, our team of industry-recognized digital marketing experts here at JXT Group will be happy to partner with you. Find out more today by calling us at 718-690-7302 or using our contact form to get in touch.
