When everyone started to #stayhome due to the global COVID-19 crisis, a seeming overnight success emerged on the social media scene: TikTok. With viral challenges, quick looping videos, and endless dance parties, it feels like everyone and their mother (if not their grandmother!) is now having fun and spending time on TikTok. How can your […]
How to Use Google Trends to Make Sure Your Marketing is Relevant During the COVID-19 Pandemic
Is your business in a position to fully adapt to the dynamic market environment we’re all experiencing in the wake of the COVID-19 pandemic? Consumer behavior continues to shift and evolve as the months pass and people’s needs and desires in response to the pandemic change. More than ever, businesses need to be agile to […]
What Your Business Can Learn from Amazon, Shopify, and Etsy About How to Compete in eCommerce
What will be the future of eCommerce, especially in a post-COVID world? If your business has an online presence and you’re trying to compete for digital sales, it’s important to know how to best position yourself among the competition. Over the past 10 years, Amazon has clearly emerged as the “everything store” to serve as […]
COVID-19 Pandemic Drives an eCommerce Boom: What Your Business Needs to Know to Make the Most of This Growth Period
The COVID-19 pandemic is accelerating the consumer shift to online shopping. According to Adobe’s Digital Economy Index (DEI) report, which tracks changes in e-commerce, online shopping in April – May 2020 was higher than it was during the November – December 2019 holiday season. Specifically, consumers spent more than $153 billion in online shopping during […]
How Changes to the “Buy on Google” Program Can Help Your Business
Over the past several months, as online sales have increased with people everywhere staying at home due to the COVID pandemic, Google has introduced several changes to Google Shopping. These changes make it easier both for businesses to reach more consumers and for consumers to find the best products and deals online. One significant change […]
Is your eCommerce Business Responding to the Rising DIY / Stay-at-Home Trends During the COVID-19 Pandemic?
As the global economy struggles to respond to the COVID-19 pandemic, we are seeing consumers behave in new ways. This is the rise of DIY / Stay-at-Home trends, as people everywhere are searching for more things they can do at home. Is your business adapting to these new trends? While companies, schools, and other institutions […]
JXT Group Wins First Ever Microsoft Advertising Celebrated Partner (North America)
Starting in 2020, Microsoft introduced its new Microsoft Advertising Partner Celebration, an initiative to recognize the best among its partners for their growth and their innovative use of Microsoft Advertising solutions. After receiving many noteworthy nominations, a panel of judges from Microsoft’s Advertising Partner and Global Sales teams announced its picks for Winners and Finalists […]
Is Your Business Eligible for Google Ads COVID-19 Credits?
If you lead or otherwise work for a small business, you may be struggling economically more than ever in the wake of mandatory closures implemented to “flatten the curve” of the coronavirus (COVID-19). In response to the pandemic crisis, many governments and community institutions have developed new relief programs and resources specifically to help small […]
Changes to Keyword Matching in Google Ads: How This Affects You
Most consumers have very little understanding about how Google Ads work, and why your specific ad appears, or doesn’t base on which search terms they use. Advertisers get frustrated when consumers can’t find them, or they get charged for clicks that generate either no conversions or click-throughs from people who thought it was something else. […]