An in-depth understanding of the customer experience (CX) for your business is a cornerstone for formulating an effective strategy for your marketing and sales, especially for any of your business activity online. Successful e-commerce relies on up-to-date knowledge of the possibilities and expectations your ideal customers now have as they engage digitally with brands. From […]
5 Quick Tips to Instantly Improve Your Social Media Marketing
Whether you’re just getting started in business or need a fresh re-start, sometimes it’s useful to incorporate some up-to-date quick tips so you can get some momentum for your social media marketing. Did you know statistics show that currently in 2021 there are 3.78 billion (yes, billion with a “B”) social media users around the […]
4 Business Storytelling Tips to Make Sure Your Brand Thrives in This Time of Global ECommerce Acceleration
The COVID-19 lockdowns have resulted in a rapid rise in global ecommerce – in fact, new data shows that worldwide ecommerce sales reached $4 trillion in 2020. Now that people everywhere are used to buying online, it’s more important than ever for businesses to have an effective digital strategy. One marketing approach that has proven […]
3 Strategies Your Business Should Know in Order to Maximize Your Facebook Ads Campaigns
In 2021, 2.8 billion people across the world are now monthly active users of Facebook. As Facebook reigns supreme as the global leader for social media marketing, your customers are undoubtedly to be found on the platform…. but how can you make sure your advertising will reach them? In order to be competitive, here are […]
7 Strategic Tips for Marketing Your Business Using Twitter
Recent statistics show Twitter now has approximately 187 million monetizable daily active users across the globe. So, if your business has yet to tweet, now might be the time to start. If your business is ready to build a strong brand presence on Twitter, here are 7 tips that can help you to succeed: 1. […]
TikTok is Gaining Momentum as a Key Social Media Platform for Businesses in 2021
Just a few years ago, TikTok was perceived by many businesses to be an “experimental platform,” a potential avenue for marketing if you had a cushy budget and/or a decidedly younger audience. However, in 2021 after TikTok’s spectacular rise in popularity during the COVID pandemic, many media buyers now regard TikTok as a staple social […]
3 Facebook Ads Features Your Business Should Be Using to Boost Online Sales in 2021
Whether Facebook is your primary method to generate leads and sell online or just one component of your digital marketing + e-commerce strategy, there are a few Facebook Ads strategies your business ought to be using in 2021 to help drive sales: 1. Facebook Catalogs Facebook catalogs make it easy to organize and display all […]
Google Ads to Replace Broad Match with Phrase Match – And What This Means for Your Digital Marketing Strategy
On February 4, 2021, Google announced a change to how keyword matching will work for Google Ads. It’s a change that will hopefully make it easier for businesses to connect with the right audiences and get more out of a Google Ads marketing budget. However, you’ll need to make sure your keywords will be optimized […]
5 Ways Your Business Can Improve its E-Commerce Customer Journey During 2021
If your business profits require sales through an e-commerce website, you’re probably trying to find ways to improve the digital user experience for your customers. A robust e-commerce customer journey is key to building a highly efficient e-commerce site that will bring in sales. Unfortunately, for many business owners, the thought of optimizing the digital […]