One of the biggest digital marketing trends predicted for 2021 is the rise of AR tech. Yes, yes, marketing experts have been talking about AR/VR for years, but now Google has ramped up AR marketing possibilities with its recent launch of new AR “try-on” tools in Google Shopping. AR glasses (aka smart glasses) are in […]
4 Ways Your Business Can Use New Keyword Search on Instagram to Boost Sales – No Hashtags Required
Recently, Instagram launched a new keyword search function, enabling users to now search for specific terms. While it may not be the flashiest new addition to the platform, it does offer significant new opportunities to businesses interested in using Instagram for social media marketing. Previously, if a user wanted to search across Instagram, the search […]
How to Optimize Your Digital Marketing Campaigns to Navigate the Normal
If you’re like most people, you’re probably experiencing some form of “COVID fatigue” and wishing the world would just “get back to normal”. But as we’ve all slowly been discovering throughout 2020, the reality is – even once we get a vaccine(!) – things will never be the same as they once were. If we […]
5 of the Top Takeaways for E-Commerce in 2020
As 2020 comes to an end, it’s useful to look back and reflect in order to prepare relevant business strategies for the coming year. While the unprecedented COVID-19 pandemic sometimes shifted and sometimes accelerated online trends, there are many lessons to be drawn for e-commerce. Despite global economic uncertainty, e-commerce sales have risen continuously, and […]
10 E-Commerce Trends to Expect in 2021
As we get ready to bid adieu to the crazy year that has been 2020, it’s time to look ahead and start planning digital marketing strategies for 2021. E-commerce is expected to grow and proliferate throughout the coming year, capitalizing on trends that started in 2020. In fact, experts predict that e-commerce revenues could reach […]
New Advertiser Insights and “Performance Max” Automated Campaigns for Google Ads
September 29 – October 8, 2020 was Advertising Week 2020 (AW2020), an event spanning six global markets in which leading experts from cutting-edge agencies, brands, media, and tech companies offered innovative ideas, strategies, tools, and product launches for the future of advertising. This year during Advertising Week, Google had two important announcements that could have […]
3 Scarily Effective Ways Your Business Can Use Instagram to Drive Engagement…Just in Time for Halloween
Halloween is almost here – and if you’re a B2C business, this holiday could provide an opportunity to boost engagement with your ideal customers. In spite of the COVID-19 pandemic, a study from the National Retail Federation reports that 148 million consumers plan to celebrate Halloween in 2020. If you want to make the most […]
5 Facebook Marketing Trends in 2020 Your Business Needs to Know
Since Facebook began running Facebook Ads in 2007, marketing strategies for the platform have continually evolved to incorporate new technologies and meet the changing needs and demands of consumers and advertisers. In 2020, Facebook continues to be a powerhouse player in the digital marketing space, but it’s important for businesses to keep up with the […]
4 Tips to Improve your Digital Marketing with Snapchat in 2020
Is your business on Snapchat yet? Many online retailers initially feel intimidated by Snapchat since it’s so different from other social media sites. However with nearly 200 million daily users (which is more users than Twitter), over 75% of which are online shoppers, Snapchat campaigns can be a valuable addition to your digital marketing strategy. […]