Instagram marketing has emerged as one of the most important digital marketing tools for businesses today due to the growing popularity of the platform. Instagram comes out with new features regularly so that brands can make the most of the platform. If you know some of the leading Instagram marketing statistics for 2021, it can […]
New Google Ads Features and What They Can Do for Your Business
Google is always adding new Google Ads features to help businesses optimize their digital marketing and boost sales. However, when you’re busy in your day-to-day business activities, you might not notice some of the updates that could ultimately make a difference to your bottom line. So, here is a breakdown of some of the most […]
3 Facebook Ads Features Your Business Should Be Using to Boost Online Sales in 2021
Whether Facebook is your primary method to generate leads and sell online or just one component of your digital marketing + e-commerce strategy, there are a few Facebook Ads strategies your business ought to be using in 2021 to help drive sales: 1. Facebook Catalogs Facebook catalogs make it easy to organize and display all […]
Google Ads to Replace Broad Match with Phrase Match – And What This Means for Your Digital Marketing Strategy
On February 4, 2021, Google announced a change to how keyword matching will work for Google Ads. It’s a change that will hopefully make it easier for businesses to connect with the right audiences and get more out of a Google Ads marketing budget. However, you’ll need to make sure your keywords will be optimized […]
TikTok is Gaining Momentum as a Key Social Media Platform for Businesses in 2021
Just a few years ago, TikTok was perceived by many businesses to be an “experimental platform,” a potential avenue for marketing if you had a cushy budget and/or a decidedly younger audience. However, in 2021 after TikTok’s spectacular rise in popularity during the COVID pandemic, many media buyers now regard TikTok as a staple social […]
Google Starts Testing a New Way to Shop on YouTube
Have you ever been watching a video on YouTube and saw something you would want to buy? If so, your shopping process may soon be streamlined thanks to a new YouTube shopping feature recently launched by Google. For businesses, this could lead to a brand-new lucrative way to engage your ideal audiences and boost sales. […]
4 Reasons Your Business Needs Active Social Media Accounts in 2021
2020 saw a rapid acceleration in e-commerce thanks to the COVID pandemic with a corresponding rise in social media marketing – a trend that is expected to continue in 2021. For example, ad spend on Facebooks grew by nearly 30% last year, and the trend is still continuing in 2021. Even though many businesses have […]
3 Tips for What NOT to Do in Your Social Media Marketing
In our post-COVID world in which so much of business is now online, it’s never been more important to have an effective social media marketing strategy. According to recent research, approximately 3.6 billion people now use social media, and the number of users is only expected to grow. The rise of social media use also […]
3 Ways Social Media and E-Commerce Will Merge in 2021
Did your business have to make significant pivots in 2020 in response to the pandemic-induced global shutdowns? As customers have become more accustomed to shopping online, all sorts of businesses have shifted priorities and offerings in order to meet new e-commerce demands. Interestingly, the major social media companies have also been pursuing developments in response […]