Welcome to 2023! This year, more than 265 million customers in the U.S. will be shopping online, representing a 3% increase in e-commerce market share from 17.8% in 2021 to now 20.8%. Is your e-commerce website ready to handle an increase in traffic and sales? Although a major focus of your e-commerce sales strategy undoubtedly […]
3 New Google Ads Solutions for Mobile Apps
Does your business have an app to promote? If not yet, the answer may soon be “yes”. Current statistics indicate that in 2022, 48% of small businesses have mobile apps to connect with their customers (that’s in addition to major brands, most of whom made the investment years ago). What’s more, 27% of those businesses […]
The Hottest TikTok Marketing Trends for 2023
(No, it doesn’t involve dancing on camera…) If you thought TikTok was only for teenagers and trendy dance challenges, it’s time to reconsider (and update!) your social media strategy. It turns out that the world’s current fastest growing social network has also been ranked as one of the most valuable to businesses, especially those that […]
5 Highly Anticipated E-Commerce Trends for 2023 Your Business Should Be Preparing for Now
The pandemic produced astronomical growth for the e-commerce sector, but what will be the trends for online sales going forward into 2023? Consumers may be back to brick-and-mortar shopping, but their interests and expectations for e-commerce are still going strong – in fact, research suggests that global retail e-commerce will increase from $5 trillion USD […]
4 New Year’s Resolutions You Should Make for Your Ecommerce Business for 2023
New Year’s is a time to set goals and embark on new habits and routines. It’s not just about your personal health and wellbeing, it’s also an opportunity to improve your business practices as well. If you run an ecommerce company or sell any types of products or services online, now is the opportunity to […]
6 of the Hottest Instagram for Business Trends for 2023
Are you ready for your views, engagement, and sales to skyrocket on Instagram in 2023? Currently, with over 2 billion active users, Instagram is among the Top 5 global social networking platforms – in fact, its monthly active user base is equivalent to the populations of both North America and the EU combined. So it’s […]
3 Google Ads Suitability Center
Google Launches New Content Suitability Center in Google Ads: How to Leverage It for Your Business In 2023, content creation will be more abundant and diverse than ever before. Recent statistics show that last year, creators produced 2.5 quintillion bytes of data per day, and the range of content produced just grows every year. However, […]
Google’s Holiday Best Practices Guide to Improve Your Google Ads in Q4
The holiday season might famously be “the most wonderful time of the year.” It’s also often the busiest for many retailers. In order to help companies and advertisers make the most of the season, Google has compiled a Holiday Best Practices Guide so that your holiday marketing will shine as bright as a beautifully lit […]
YouTube Representatives Share 4 Things to Know About the Algorithm for YouTube Shorts
YouTube Shorts are the hottest new format on the world’s largest video platform. With the rise in popularity of TikTok and Instagram Reels, YouTube is clearly invested in bringing more quality short-form video content to its site, and there are incentives in place for creators to upload more short videos. However, creators have had many […]