John Diorio a Product Manager on the Google AdWords team shared this tidbit today: #AdWords Friends… a small reporting tidbit… you can now chart the following 5 metrics in AdWords: Total Conv. Value, Conv. Value / Cost, Conv. Value / Click and both Value / Conv ratios. These values have been reported in Google AdWords […]
AdWords Bid Adjustments Now Displaying In Google Analytics
Earlier this week Google upgraded all campaigns to the new Enhanced campaign type. Since you are applying bids by device or location, you will want to see how that affects the performance of your campaigns… Well, now you can see that data in Google Analytics. Today Google announced further integration between AdWords and Analytics. With the new […]
Smartphones & Tablets Have Changed The Way We Shop [Infographic]
Google Think release a very cool databoard that allows you to create quick datapoints in graphical format. I used the tool to create an infographic on Mobile Shopping. Enjoy!
Google AdWords Enhanced Campaigns: Bid Like a Pro
Google AdWords will be automatically upgrading all your campaigns to the new Enhanced Campaign format on July 22nd. After upgrading to AdWords enhanced campaigns, you can drive better performance by optimizing your bid strategies by location, time and device. This new whitepaper from Google shares the best practices for doing just that.
The Google AdWords Landscape [Infographic]
Checkout this infographic of the Google AdWords landscape from the folks at SEOmoz. Produced by SEOmoz. ©2013.
New Google AdWords Feature: Compare Date Ranges
When I logged into AdWords yesterday, I noticed that Google released a new feature that always felt as if it was missing: a date selection tool. The new tool now let’s you compare date ranges à la Google Analytics. This can be very useful in measuring the performance of your campaigns over time. Just click […]
How To Leverage Your eCommerce Datafeeds To Increase Sales
This post is written by Ben Bakhshi from adCore. adCore is an SEM automation suite that allows eCommerce shops to synchronize their datafeeds with Google AdWords and managing their bids automatically. Ben also writes for the blog eCommerce Marketing. Image Credit: Stuck in Customs You are marketing your eCommerce shop wrong and that is causing […]
New Google AdWords Feature: Shared Budgets [How-To]
Google AdWords just released a new feature which will help you control your budget. Until now, each campaign had it’s own budget. If you wanted to cap your spend across specific campaigns/promotions you had to merge everything into one campaign. The new Shared Budgets feature allows you to group campaigns and override their budgets. Google […]
Facebook Advertising vs Google AdWords [Infographic]
Now that Facebook has gone public there has been a lot of talk about Facebook’s advertising business. Do you think Facebook’s ads are useful? Have you see positive ROI from it? Infographic © 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.