2 of the Best Techniques for Optimizing Social Media Scheduling

When it comes to posting on social media many people come up with complicated tactics to optimize their efforts. On the contrary, you actually want to keep things as simple a possible and adapt to what works best.

Posting for social media can be fun when you get to be creative with your post’s captions and images. In most cases, it takes time and effort to create the perfect post and you want as many people to see it as possible! To do so we need to learn from previous posts or future posts if you don’t have enough data already.

In the case that you have enough data, look back at all the days and times where in which you have the most likes and user interactions. Find those days and times, and then push them! The days and times that aren’t performing well scrap completely. You work hard on your posts, it makes more sense to post when you are going to get the most out of them! It also keeps your account from looking too spammy or oversaturated.

Now if you are starting a brand new social media account this process will take a few weeks and trial and error to figure out. The best way to go about finding your best posting schedule would be posting either every day and twice daily, once in the morning and again in the afternoon or night. The other option is less aggressive but effective as well, which is posting once a day and varying times every day. This route takes a bit more time but will help get you the data you need to build your posting schedule.

After discovering what days and times work best for your account keep pushing those days and times. If your account starts to lose likes, user interactions and begins to drop in followers. Then you’ll want to try one of the strategies above to kick your social media efforts back into gear!

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Ian Bowne

Ian Bowne ()

Ian Bowne is a marketing ninja who grew up in New Jersey and graduated from Sacred Heart University. In his spare time, he enjoys playing ice hockey, surfing, and going for long walks on the beach.