Google AdWords just updated Ad Rank, the algorithm that decided what position to show your ad. Previously, Ad Rank was calculated by using your max CPC bid and your Quality Score. With this update, Ad Rank will also take into account the expected impact from your ad extensions and formats. Here are some notes from Google: […]
HOW TO: Track Conversions For Up To 90 Days In Google AdWords
Google just released the ability to track conversions for up to 90 days in AdWords. Previously conversion were only tracked for a set 30 day window. Now you can select from 7 to 90 days, depending on what fits well with your tracking goals. Here’s how… Go to AdWords –> Tools & Analysis –> Conversions. […]
HOW TO: Import Offline Conversions Into AdWords
Recently, Google AdWords introduced the ability to import offline sales data. If you get a lot of phone sales, you’ll want to do this. Google says: Sometimes, a click on an AdWords ad does not lead directly to an online sale, but instead starts a customer down a path that ultimately leads to a sale […]
Bing Ads Launches New Sidebar For Easier Navigation
Looks like Microsoft added a new sidebar in Bing Ads. It works much like the navigation sidebar in Bing Ads Editor or Google AdWords. It makes it that much simpler to switch campaigns. Previously, if you were working on multiple campaigns you had to go back to campaigns tab and then select another campaign. Or […]
Import Offline Sales Conversion Into Google AdWords
Google has been adding a lot of new features to AdWords recently. This past Thursday they announced the ability to import conversions that happened offline. So if your business gets a lot of phone sales, this is for you. From the announcement: How you might use the conversion import feature Let’s see how importing conversions […]
Bing Shopping Launches Product Ads, Rich Captions & More
Bing announced some changes to Bing Shopping last week. First of all, they are now calling it Bing Product Search. Integrated Results One of the main changes is that you no longer need to click on the “Shopping” tab. Bing will automatically show product lists based on the intent of the search query. So if they […]
View Paid & Organic Search Query Reports Directly In Google AdWords
Google released a new report where you can see you paid and organic search data directly within AdWords. This report will give you a high level overview of Clicks, Queries and your CTR. Today, we’re announcing the addition of the paid & organic report in AdWords, a new report to help you analyze and optimize […]
Plot Charts By Day, Week, Month & Quarter In Google AdWords
Search Engine Roundtable reports that Google AdWords now has the ability to plot your charts by day/week/month/quarter. This is something that always felt like it was missing because I always use this in Google Analytics. Plot your chart data in AdWords by day, week, month, or quarter How many times have you wished you could […]
Google Releases AdWords Editor 10.2 Featuring Upgraded Sitelink Support
Update: Google just posted about the new Editor on the AdWords blog. Google tweeted that a new version of AdWords Editor is now available for download. However, it doesn’t seem to be available from the AdWords Editor page yet. It is available through the help section though. Get AdWords Editor 10.2, featuring support for upgraded […]