The COVID-19 pandemic is accelerating the consumer shift to online shopping. According to Adobe’s Digital Economy Index (DEI) report, which tracks changes in e-commerce, online shopping in April – May 2020 was higher than it was during the November – December 2019 holiday season. Specifically, consumers spent more than $153 billion in online shopping during […]
How Changes to the “Buy on Google” Program Can Help Your Business
Over the past several months, as online sales have increased with people everywhere staying at home due to the COVID pandemic, Google has introduced several changes to Google Shopping. These changes make it easier both for businesses to reach more consumers and for consumers to find the best products and deals online. One significant change […]
JXT Group Recognized as a Leading Google Ads Agency!
JXT Group is the destination for your online advertising needs. Located in Ocean, NJ, we provide PPC, SEO, and social media marketing services. Our team provides services for businesses of all sizes. Our team is thrilled to announce that Clutch has recognized JXT Group as one of the leading Google Ads Agencies. Clutch, located in […]
Google Marketing Live 2019 – Trends and New Developments We’re Super Excited About
JXT Group is super proud to have been invited to attend Google Marketing Live 2019 in San Francisco! This has been our second year attending this exclusive event – JXT Group was included as one of Google’s Premier Partners and top advertisers worldwide. Here’s a recap of 3 of the latest Google Ads innovations we’re […]
Creating Effective Google Ads – Getting Your Ad Copy Right
Text ads vary from business to business and industry to industry, but they all should utilize the same framework. Google limits you to how many characters you can use in each section of your ad, so it is important that you get your message across briefly and clearly! Here are some of our tips on maximizing your […]
Google Shopping: How to Optimize Your Campaigns This Holiday Season
The holiday season is the time for surges in sales. However, as more online retailers are taking advantage of all that Google Shopping has to offer, it is becoming harder to truly stand out from all the competition in the online marketplace. If you’re looking to drive visibility on your Google Shopping campaigns and see […]
4 Simple Ways To Make The Most Out Of Your Bidding
When it comes to bidding strategies, every campaign is different! Your strategy should be based on your goals for your products, brands, and business goals! Here we’ll dive into 4 simple ways make the most out your bidding & your investment. #1 – Sales Fluctuation Strategy To utilize this strategy you have to look at […]
Google Marketing Live 2018 – What’s New?
What Online Advertisers Need to Know About Google’s Newly Announced Innovations & Developments If you sell products and/or services online, then you’ll certainly want to keep current with the latest developments at Google pertaining to online marketing. Here’s a recap of 7 of the most important takeaways from Google Marketing Live 2018, the annual invite-only […]
Goodbye, Google AdWords – Hello, Google Ads
When Google first launched AdWords back in October 2000, it was a simpler time for online marketing. In fact, there were only 350 advertisers, no CPC pricing, no AdSense, no YouTube video advertising, and certainly no mobile integration. Fast forward almost 18 years, and marketers have never had more opportunities to reach the buying public […]