AllThingsD reports that Facebook is building their own alternative to PayPal to make mobile shopping easier. Facebook plans to test a new payments product that would allow online shoppers to make purchases on mobile apps using their Facebook login information, according to sources familiar with the company’s plans. The product, sources say, would allow any […]
Unique eCommerce Vine Video Marketing Samples
Recently, Brianna Wills published some examples of brands and companies using Vine to market their websites. Since its inception, the Vine application has grasped the attention of various people worldwide as this mobile application enables them to record six second videos that can be shared on different social networks like Twitter, Facebook and more. In […]
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Sold On Facebook: A Social Commerce Breakdown [Infographic]
This infographic gives you a breakdown of commerce and social media. It also includes some tips to get the most out of social media. Source: Visually
AddShoppers Releases Social Login Buttons For eCommerce Websites
AddShoppers released a new feature called the “Social Shopper Login” which allows customers to login to your site using their account information from Facebook, Twitter, LinkedIn, Google, PayPal or Amazon. Studies indicate that some customers abandon their shopping carts when forced to create an account during checkout. AddShoppers says that “Social Login eliminates this problem […]
The Landscape of Social Logins & Sharing
Gigya provides clients with social products like Social Login, Registration-as-a-Service, Social Plugins and Gamification. Gigya’s technology reaches 1.5 billion users every month. With all that data, they were able to put together the following infographic on the use of Social Logins and Social Sharing. Source: Gigya
$5m Social Commerce Breakdown [Infographic]
AddShoppers, one of the leading social commerce platform for retailers, recently released an infographic charting the influence of Social Media on eCommerce. Check out these tidbits and the infographic below. The average tweet is worth $1.62 to online retailers. Every pin drives an average of $1.25 in revenue to an online retailer. The majority of […]
Facebook Advertising vs Google AdWords [Infographic]
Now that Facebook has gone public there has been a lot of talk about Facebook’s advertising business. Do you think Facebook’s ads are useful? Have you see positive ROI from it? Infographic © 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.
How To Setup Google+ For Your eCommerce Store
Create a Google+ Page The first step to getting set up with Google Plus is to create your Business Page. This is different from a Personal Profile. You can set up a Business Page here: https://plus.google.com/pages/manage Add The +1 Button In order to facilitate easy sharing of the products and pages on your website, you […]
The Integration Of SEO & Social Media
Craig Smith is the founder and CEO of Trinity Insight, a leading eCommerce consulting agency that provides multivariate testing. Social Media & SEO Recently, major developments have taken place within search algorithms to weigh social signals as ranking factors. Social signals present additional cues which can be leveraged by search engines, and these elements have […]