Twitter has many functions and can be a successful business tool when used correctly. Many times when you hear someone talk about Twitter, it’s in reference to some silly celebrity feud or ridiculous commentary on a social situation, but Twitter can be a very effective business marketing and communication tool. Did you know that 69% […]
The Evolution of Facebook Advertising
Facebook’s Impact The innovation driven by Facebook in the social media advertising world is unparalleled. Facebook advertising, as we know it, began in 2008 when Facebook introduced the ability for commercial entities to create a “page.” The page function was introduced around the same time the mobile version of the platform was introduced. And so […]
Email Marketing – Crafting Stronger Campaigns
In order to create stronger email campaigns, it’s important to understand how email has evolved into the powerful marketing tool it is today. Remember when email campaigns were the newest, freshest thing in the world of marketing? Neither do we! That’s because email has been around for what seems like forever and has become the […]
The Future of Marketing – Where Do We Go From Here?
With the speed that technology advances each year, keeping up with marketing apps, platforms, and best practices is becoming a job all unto itself. Technology advances on an exponential level, and marketing tactics and businesses must follow suit in order to stay relevant. The Future is Mobile By now, knowing that 4 out of 5 […]
Marketing to Millennials: Reaching America’s Largest Generation
With millennials being the largest generation in America, it’s imperative for business owners to reach this audience, an audience that is over 75 million strong. These are staggering numbers and indeed, millennials have crushed the Baby Boomers as the largest generational demographic in the U.S. With that in mind, let’s break down what marketing techniques […]
Creating Tailored Video Content for Your Marketing Campaigns
In 2016, it’s easier than ever to create video content and place it on a multitude of devices and streaming services that will reach your audience. If you haven’t been utilizing video for your business or marketing needs, now is the time to start. Video Marketing Is Growing Most devices, ranging from smartphones, tablets, phablets […]
Three Creative Ways To Increase Social Interaction On Your Website
User experience can play a significant role in determining a website’s success. In fact, 88 percent of online consumers are less likely to return to a website after a bad experience. So, how can user experience be improved on a website? Users should more connected to the site through social interaction. Contact forms, email links and traditional forums […]
HOW TO: Plan An Effective Social Media Strategy
Becki Chester, CEO, Digicrab – a former journalist, Becki wrote for four national magazines before joining a leading digital marketing agency. She has extensive experience in managing SEO, PPC and social media campaigns. Digital Marketing Services is an essential part of the expansion of all businesses in the current climate. However, of all digital marketing services, […]
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HOW TO: Create The Perfect Post On Facebook, Twitter, Pinterest & More [Infographic]
Today’s infographic comes from My Clever Agency, a quick run through how to optimize your social media posts for higher engagement and better results. Social media works at a fast pace, Vine has only been around for 8 months yet it’s taking on the big social networks and is now used as a key aspect […]